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The Momentum Effect: How to Ignite Exceptional Growth
A few rare companies have discovered the secret to sustained high momentum. They’ve learned how to create the conditions that lead to exceptional organic growth—which feeds on itself, continually accelerating the business forward. In The Momentum Effect , J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months…five years…even decades. •Pioneer or drive momentum and harness its stunning power
How momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategy
Craft power offers, mobilize for growth, and more •Master the Momentum design and execution
Eight specific steps to implement a long-term winning momentum strategy •Climb the five-step Momentum Leadership Ladder
How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" –Sir Richard Branson "J.C. Larreche’s book, The Momentum Effect , is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. —W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.” —Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland
How momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategy
Craft power offers, mobilize for growth, and more •Master the Momentum design and execution
Eight specific steps to implement a long-term winning momentum strategy •Climb the five-step Momentum Leadership Ladder
How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" –Sir Richard Branson "J.C. Larreche’s book, The Momentum Effect , is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. —W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.” —Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland
324 pages, Hardcover
First published April 5, 2008
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Displaying 1 - 3 of 3 reviews
February 15, 2010
Jean-Claude Larréché was one of my father’s professors at INSEAD, a renowned international graduate business school in Fontainebleau, France. He published this book in 2008 and my dad recommended it to me after reading it.
The Momentum Effect is the idea of generating consistent, high-quality profits over time both through an intimate knowledge of your customers’ desires and a spirit of forward motion among your internal operations. The pitfall into which most companies fall – especially large, successful ones – is that they become complacent with their industry-standard spoils and succumb to traditional management, ultimately leading to an inevitable decline. Because of the constantly changing whims of their customers, they need to refocus the way they do business to more closely understand them and tailor the business accordingly. This overly simplistic description obviously does not do the book justice. Above being a blueprint for catalyzing large, organic growth, it is an impressively detailed breakdown of customer psychology. After reading it, you can’t help but marvel at his command of everything from big picture macroeconomic concepts down to the minutiae of running a small business.
As a non-MBA myself, a lot of the economics beneath Larréché’s reasoning was slightly over my head. However, the book makes up for my bewilderment with practical, real-world examples, most of which have enjoyed very recent success thanks to the concepts outlined in this book. He talks about the Nintendo Wii as a perfect example of a company expanding its reach into a non-traditional market by understanding that market’s desires. He repeatedly brings up Apple’s success with the iPod and iPhone as an example of a robust power offer combined with a high-quality product. On the levels of vibrant retention he prizes Facebook and Virgin Atlantic and lauds the Harry Potter book series when describing customer engagement. Along the way he details many other examples, some more successful and relevant than others (Wal-Mart, Dell, Southwest Airlines, IKEA, First Direct Bank, etc.).
This book is ideal for both the budding entrepreneur and the executive business mogul. It combines a common sense, rational approach to structuring a company’s attitude with a seasoned knowledge of business concepts to show how it is possible to achieve fantastic growth.
The Momentum Effect is the idea of generating consistent, high-quality profits over time both through an intimate knowledge of your customers’ desires and a spirit of forward motion among your internal operations. The pitfall into which most companies fall – especially large, successful ones – is that they become complacent with their industry-standard spoils and succumb to traditional management, ultimately leading to an inevitable decline. Because of the constantly changing whims of their customers, they need to refocus the way they do business to more closely understand them and tailor the business accordingly. This overly simplistic description obviously does not do the book justice. Above being a blueprint for catalyzing large, organic growth, it is an impressively detailed breakdown of customer psychology. After reading it, you can’t help but marvel at his command of everything from big picture macroeconomic concepts down to the minutiae of running a small business.
As a non-MBA myself, a lot of the economics beneath Larréché’s reasoning was slightly over my head. However, the book makes up for my bewilderment with practical, real-world examples, most of which have enjoyed very recent success thanks to the concepts outlined in this book. He talks about the Nintendo Wii as a perfect example of a company expanding its reach into a non-traditional market by understanding that market’s desires. He repeatedly brings up Apple’s success with the iPod and iPhone as an example of a robust power offer combined with a high-quality product. On the levels of vibrant retention he prizes Facebook and Virgin Atlantic and lauds the Harry Potter book series when describing customer engagement. Along the way he details many other examples, some more successful and relevant than others (Wal-Mart, Dell, Southwest Airlines, IKEA, First Direct Bank, etc.).
This book is ideal for both the budding entrepreneur and the executive business mogul. It combines a common sense, rational approach to structuring a company’s attitude with a seasoned knowledge of business concepts to show how it is possible to achieve fantastic growth.
January 11, 2010
Treatise on establishing superior business growth and profits
Apple’s customers love its products. They line up overnight to be the first to buy its newest offerings. They form user groups, becoming Apple “tribe” members. With such loyal customers, Apple has attained self-sustaining business momentum. How did it achieve this rank? Do its managers spend their time slashing costs? No, Apple’s leaders focus on developing products that people feel they simply must have. In this carefully conceived, comprehensive book, business professor and consultant J.C. Larreche examines the way firms that have such momentum gain it and sustain it. The book is dense and it uses a fair dose of jargon to convey the power of momentum. Yet, Larreche’s lesson that product quality and customer satisfaction (or, better, adoration) are the roots of momentum comes through clearly. It might cross your mind that if you could create products that engender as much devotion as the iPod, well, you already would have done it. This book sets out to show you how. getAbstract recommends this treatise on innovative, customer-driven products and services to executives who want to pump up their products and their sales.
To learn more about this book, check out the following Web page: http://www.getabstract.com/summary/10...
Apple’s customers love its products. They line up overnight to be the first to buy its newest offerings. They form user groups, becoming Apple “tribe” members. With such loyal customers, Apple has attained self-sustaining business momentum. How did it achieve this rank? Do its managers spend their time slashing costs? No, Apple’s leaders focus on developing products that people feel they simply must have. In this carefully conceived, comprehensive book, business professor and consultant J.C. Larreche examines the way firms that have such momentum gain it and sustain it. The book is dense and it uses a fair dose of jargon to convey the power of momentum. Yet, Larreche’s lesson that product quality and customer satisfaction (or, better, adoration) are the roots of momentum comes through clearly. It might cross your mind that if you could create products that engender as much devotion as the iPod, well, you already would have done it. This book sets out to show you how. getAbstract recommends this treatise on innovative, customer-driven products and services to executives who want to pump up their products and their sales.
To learn more about this book, check out the following Web page: http://www.getabstract.com/summary/10...
December 29, 2011
Понравился разбор работы британского банка First Direct. Тиньков с его банком Tinkoff Кредитные Системы пусть дальше продолжает вешать лапшу лохам про уникальность их банка. Не зря он меня подбешивает)
Displaying 1 - 3 of 3 reviews