The Rainmaking Machine: Marketing Planning, Strategies, and Management for Law Firms, 2009 ed.

by Phyllis Weiss Haserot

This comprehensive book provides advice on gaining new clients, improving services, and expanding existing business. It is a step-by-step guide for planning, executing, and managing a marketing process that is designed to help you build your client base. Topics include focusing your marketing efforts; motivating yourself and your partners; how clients choose a firm; creating new services; hiring and maximizing the efforts of marketing professionals; improving your firm’s image through public relations; forming personal selling networks, business ventures, and professional connections; securing and retaining lucrative and satisfying clients; and current and emerging trends.

892 pages, Kindle Edition

Published September 21, 2009