Polling and the Public: What Every Citizen Should Know

by Herbert Asher

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Genres: Politics

362 pages, Kindle Edition

First published January 1, 1995

Reviews

[Nora Winckler · Rating 2 out of 5]

This book was informative, but LAWD, if Asher would have just used one example per idea rather than three, the book would be more interesting and 300 pages shorter.

[Ashley · Rating 3 out of 5]

Not the most well-written read, but actually very interesting. I feel that anyone citing a polling statistic should read this first.

[Ryan Rosenberg · Rating 5 out of 5]

1/14/17: Great up-to-date review of polling and public opinion research.