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Little Wins: The Huge Power of Thinking Like a Toddler

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There are some 400 million people worldwide whose creativity, imagination, and determination put the rest of us to shame. They are experts in their field, despite having no experience to speak of. Once, you were one of them, too. They are toddlers—and they hold the key to unlocking our creative potential as adults. Ella's Kitchen founder Paul Lindley reveals the nine characteristics and behaviors that we can all learn from recalling our toddler selves. From attention-grabbing tactics that would humble most marketing experts to the art of thinking divergently, Lindley shows how much we've lost in getting old—and how we can get it back. Never mind growing up; it's time we grew down.

240 pages, Paperback

Published November 1, 2017

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Paul Lindley

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Displaying 1 - 9 of 9 reviews
Profile Image for Devon.
46 reviews
May 18, 2020
I expected this book to be a philosophical read with perhaps some research backing why a child-like view of the world is good for mental health. Instead, it was the business story of Ella’s Kitchen with the wrapper of many variations of the sentence “like a toddler...” Despite the book not being positioned properly, I didn’t really derive a lot of value from this than I would have gleaned from another business book, save for a few creative exercises.
261 reviews
November 23, 2023
This book was ok but it wasn’t really what I thought. Although some of the tips are generally useful, I felt like a lot of it was more geared towards aspiring entrepreneurs. It also is more of the business story of Ella’s kitchen as other reviewers have said.
4 reviews
September 13, 2021
Overall very positive and uplifting. Great intersections between real life examples, growth and life change principles, and connecting to how a child/ toddler would approach a situation. Felt challenged (in a good way) to not over think and to be bolder when faced with problems to be solved.
52 reviews
August 10, 2017
What impresses me the most about this book is the enthusiasm of the author. His writing is so passionate and honest, it feels like he is there speaking to you in person.

I don't like kids (that much), I truly enjoy talking with them. It is mostly very refreshing and great to take a rest from listening to the "grown ups'" perspective (which tend to be very homogeneous). I am also probably one of those who still think like a child, and this book offer a great tool to help me to put my way of thought (and the benefits) to other adult and encourage them to embrace their inner child or to start searching for that.
Profile Image for Jamie Bowen.
1,136 reviews32 followers
May 20, 2017
An interesting book and a different twist on your usual business book, the author using the analogy of thinking like a toddler during his journey creating the Ella's Kitchen business. If you're considering starting a new business I think this book would be perfect for you. As for the thinking like a toddler or "growing down" as the author calls it, I'm not sure if the analogy worked. There was a lot of practical experience in each chapter, and this is really insightful and helpful.
Profile Image for Prianka.
47 reviews1 follower
September 21, 2023
This isn’t a bad book, but as another reviewer mentioned - it is just being positioned poorly. I picked it up looking for inspirations to boost creativity. Instead, I found a few obvious creative strategies (go outside, let yourself be distracted etc) and mostly just a history of this guy’s business which, let’s be honest, is not terribly interesting.
Profile Image for Thomas Dalton.
36 reviews
March 3, 2023
Interesting read with thought provoking chapters

Really enjoyed the book, particularly the first half. The concepts and new ways of thinking I found to be easily implementable, and I will try to embody the creative concepts within. Definitely worth a read!
Profile Image for Matthew Murray.
75 reviews
November 25, 2025
“brevity isn’t just a good option, it’s also an important skill.” maybe employ this to your book buddy

this is the worst book i’ve ever read
Displaying 1 - 9 of 9 reviews

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