Strategic Internal Communication: How to Build Employee Engagement and Performance

by Dr David Cowan

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance.

The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.

This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation.

Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Genres: Nonfiction

232 pages, Paperback

First published November 3, 2013

Reviews

[Liudmila · Rating 5 out of 5]

Got this book for my PR assignment and used it as a reliable primary source throughout the whole research and writing process. I particularly like how the author describes the new approach to internal communication: instead of cascading information (downward flow of info), he suggests to adopt a new communication approach called ‘infusion’ (up, down and across flow of info) which aims at creating greater vitality within the organisation. Besides, the author avoids using buzzwords or empty phrases and writes about the substance in simple language. Moreover, the author uses his own Dialogue Box tool which helps internal communicators and everyone involved in the design and implementation of the internal comms strategy to create meaningful conversations with the employees about organisational changes and other internal issues. This book is highly practical and it would be beneficial to all comms pros.