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Ultimate Guide to Instagram for Business
SELL MORE WITH INSTAGRAM
Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.
Learn how
Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!
Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.
Learn how
Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!
226 pages, Paperback
Published May 16, 2017
79 people are currently reading
350 people want to read
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Displaying 1 - 22 of 22 reviews
April 16, 2022
This is my first book I have read by Author Kim Walsh Phillips. This is an entertaining and informative read with visuals and added humor that was purely a delight! Kim breaks down the steps and techniques for Instagram Ads, Marketing, Content, Image Design, Branding and so much more. I have been using Instagram for years as part of my online marketing and I gained tremendous insight from this book. Kim ends each chapter with highlighted points. Kim also interviews other professionals in the field and asks what they did to gain such momentum and success in their business using Instagram. Kim even breaks down which hashtags and emojis are most popular to use, resource tips and websites, and Apps to reach Instagram success. I saw this book advertised in Entrepreneur Magazine and knew I wanted to purchase it. In Kim's book, she interviews Entrepreneur Media and showcases their designs and specialized interviews on their online sites and the steps to how they have reached popularity. I wanted to read this book because I wanted to make Instagram work for my business, to grow and monetize my Instagram page, to convert Instagram followers to customers and to grow my Instagram followers. I'm so happy Kim covers all of these topics and more in her book "The Ultimate Guide to Instagram for Business." Truly a must read!
This entire review has been hidden because of spoilers.
July 13, 2017
I received an advance copy from the publisher through Netgalley in exchange for an unbiased review.
There aren't many books focused only on Instagram, so it's good to have a title to recommend to patrons. This book is great for businesses looking to improve their sales from Instagram, and there are even some tips that can aid nonprofits withh their Instagram growth, though there's a lot of caasual language and dated terms used throughout that might bother some readers.
There aren't many books focused only on Instagram, so it's good to have a title to recommend to patrons. This book is great for businesses looking to improve their sales from Instagram, and there are even some tips that can aid nonprofits withh their Instagram growth, though there's a lot of caasual language and dated terms used throughout that might bother some readers.
August 27, 2019
For a beginner, this book would be useful. It breaks down the fundamentals of Instagram for business use. For someone who has experience with Instagram, sadly this book is redundant. It gives no new tips for growing your business page beyond a bunch of interviews with other entrepreneurs. While social media is a fluid creature, this book solidifies itself in time with a lot of jargon that'll eventually be outdated and require updating.
March 17, 2018
I was expecting more from this book. It’s useful for beginners, it went deeply for each and every step for posting a photo for example or creating an instagram story, so people who already use instagram daily wont need all of these info. Also i was expecting techniques for growing my instagram account but what i found was mostly marketing strategies and deep info about business which i didn’t find it really effective for me. What is good about this book is that it includes many websites, apps that could help every instagram user and helped me personally.
October 8, 2018
This isn't a book for people who want to grow their Instagram following. It's a book for business owners who want to sell their products to their Instagram followers.
Like Kim Walsh Phillips argues, you don't need millions of followers to make money on Instagram. You need the right kind of followers who are interested in your products and a handful of smart marketing strategies to convert them into buyers. This short book will tell you exactly how to achieve that.
The book is short, concise and full of action steps you can take right now to up your Instagram game and find your first few clients. The writing style is quite colloquial, which may sound out of place in a business book, but I love it. Who said that business and marketing must be boring?
Like Kim Walsh Phillips argues, you don't need millions of followers to make money on Instagram. You need the right kind of followers who are interested in your products and a handful of smart marketing strategies to convert them into buyers. This short book will tell you exactly how to achieve that.
The book is short, concise and full of action steps you can take right now to up your Instagram game and find your first few clients. The writing style is quite colloquial, which may sound out of place in a business book, but I love it. Who said that business and marketing must be boring?
August 22, 2017
Business users may be advised to ignore Instagram at their peril, or at least keep this social media service on its radar. It is not necessarily something only for those aiming at the younger market with goods or services to sell. This is, therefore, a very timely, useful and informative book that opens your eyes to the world of Instagram within a business context.
If you are already on Instagram or considering it, this can be a goldmine. As said, it provides a good level of information for those who subsequently still have no need to be on there, since things can change. The book is written no doubt with the smaller entrepreneur in mind, although it scales perfectly to even the social media department of Megacorp. A comprehensive guide and strategy is given for utilising Instagram as a marketing and sales generation channel, amply aided by other tools such as those to build following, boost one’s online status and even develop Instagram-positive content. It is no longer good enough to assume that content that might work on Facebook will necessarily work on other social media networks.
It is written in a clear, practical and actionable fashion. A book for do-ing. It may change some preconceptions, fix some bad habits and be an inspirational source for those who need inspiring.
Some of the styling may appear off-putting or less relevant in a book of this kind, such as the religious overtones in the introduction as well as an over-personalised style of writing. The former can be overlooked when you see the grand totality of the book, the latter may be harder to ‘grin and bear it’, since it can be a generational or cultural difference. Yet the book and its content remains key, so it can be forgiven for any apparent transgression.
For what it sets out to do, it does it very well indeed.
If you are already on Instagram or considering it, this can be a goldmine. As said, it provides a good level of information for those who subsequently still have no need to be on there, since things can change. The book is written no doubt with the smaller entrepreneur in mind, although it scales perfectly to even the social media department of Megacorp. A comprehensive guide and strategy is given for utilising Instagram as a marketing and sales generation channel, amply aided by other tools such as those to build following, boost one’s online status and even develop Instagram-positive content. It is no longer good enough to assume that content that might work on Facebook will necessarily work on other social media networks.
It is written in a clear, practical and actionable fashion. A book for do-ing. It may change some preconceptions, fix some bad habits and be an inspirational source for those who need inspiring.
Some of the styling may appear off-putting or less relevant in a book of this kind, such as the religious overtones in the introduction as well as an over-personalised style of writing. The former can be overlooked when you see the grand totality of the book, the latter may be harder to ‘grin and bear it’, since it can be a generational or cultural difference. Yet the book and its content remains key, so it can be forgiven for any apparent transgression.
For what it sets out to do, it does it very well indeed.
May 16, 2017
This book is one for you if you are on social media to sell your product, whatever it may be.
My friend has a business she runs on Etsy, but she also has an Instagram page too for advertising and this book shows she is doing the right thing to me and potential customers.
The book talks from Kim's point of view about how she got her business started and all the hard work for little pay at first it does take before a business flourishes.
She advises us through creating the right details in the form of searchable hash tags, clear pictures and utilizing marketing advertisement offers available. Also the importance of choosing a business name not just your name to create more chance of others finding you based on their interests.
Many thanks to the publishers for allowing me to review this book!
My friend has a business she runs on Etsy, but she also has an Instagram page too for advertising and this book shows she is doing the right thing to me and potential customers.
The book talks from Kim's point of view about how she got her business started and all the hard work for little pay at first it does take before a business flourishes.
She advises us through creating the right details in the form of searchable hash tags, clear pictures and utilizing marketing advertisement offers available. Also the importance of choosing a business name not just your name to create more chance of others finding you based on their interests.
Many thanks to the publishers for allowing me to review this book!
May 19, 2017
This book is perfect for anyone who uses social media for their business or blog. I found this to be a very informative book that not only tells you how to use Instagram but the reasons why it will help. This book is a the kind of book that I will keep going back to. Walsh-Phillips helps teach you how to create the right details using hashtags, clear pictures and marketing advertising offers that are available. She also discusses how choosing a business name instead of your name will help others with the same interest has yours find you. I highly recommend this book.
August 22, 2017
3,5 stars for this book.
If you are new to Instagram marketing, you should definitely read this book. It's filled with interesting tips and insights, and also features interviews with successful brands.
It's heavily focused on driving sales and turning followers into customers. For me, this focus on selling was a bit too much, but I'm sure there are plenty of businesses that will benefit from this strategy.
For me personally it gave me the reassurance that I'm on the right track with my social media marketing.
If you are new to Instagram marketing, you should definitely read this book. It's filled with interesting tips and insights, and also features interviews with successful brands.
It's heavily focused on driving sales and turning followers into customers. For me, this focus on selling was a bit too much, but I'm sure there are plenty of businesses that will benefit from this strategy.
For me personally it gave me the reassurance that I'm on the right track with my social media marketing.
November 26, 2024
*Ultimate Guide to Instagram for Business* by Kim Walsh Phillips provides actionable strategies for leveraging Instagram to grow businesses. The book covers optimizing profiles, crafting engaging content, building a loyal following, and utilizing ads effectively. It’s practical, beginner-friendly, and ideal for small businesses or entrepreneurs seeking fast, measurable results. Phillips' insights on analytics and converting followers into customers are particularly valuable.
It's for absolute beginners and very outdated.
It's for absolute beginners and very outdated.
December 31, 2019
Very beginner book. If you have no clue about anything instsgram its great but if you are a regular user, skip it. I zoomed through it and didnt get anything useful. Also if you are reading this now, the book is already outdated unfortunately. Insta live and stories was an added chapter at the end to show you the new add ons but they are over a year old now.
June 20, 2017
Read all my reviews at: https://brainfartsandbooks.wordpress.com
Read all about me at: http://www.kristielizabeth.com
With society and release of social media which is ever-changing, this book is a must have in my book. Kim does a great job of giving the how-to’s when it comes to Instagram and how to market yourself. The book goes over other helpful tips such as how to create a sales funnel, how to connect your Facebook account to Instagram, how to determine which hashtags will help you to reach your target audience, and gives several links to helpful apps and websites. This is a book that I will continue to reference in order to improve my own visibility on Instagram.
Thank you to Netgalley, Kim Walsh Phillips, and Entrepreneur Press for my ARC in exchange for an honest review.
Read all about me at: http://www.kristielizabeth.com
With society and release of social media which is ever-changing, this book is a must have in my book. Kim does a great job of giving the how-to’s when it comes to Instagram and how to market yourself. The book goes over other helpful tips such as how to create a sales funnel, how to connect your Facebook account to Instagram, how to determine which hashtags will help you to reach your target audience, and gives several links to helpful apps and websites. This is a book that I will continue to reference in order to improve my own visibility on Instagram.
Thank you to Netgalley, Kim Walsh Phillips, and Entrepreneur Press for my ARC in exchange for an honest review.
January 10, 2022
Maybe good for newbies, but for professional or Instagram manager, then the content was ordinary. And of course the strategy was abundant now, and this strategy mentioned in the book could be called ordinary one.
December 30, 2017
Good content to intro one into IG
I'm new to social media and found some good content in on a few ideas of how to grow your following.
I'm new to social media and found some good content in on a few ideas of how to grow your following.
January 5, 2018
A step-by-step guide to using Instagram as a marketing tool. Well worth reading.
May 17, 2018
A nice set of curated blog posts. Nothing special and only a bit more in depth than the regular website help. To make things worse, the text is quite perishable as the site can change.
November 7, 2019
Lots of tips right from how to post and edited photos, but some things are already dated.
February 16, 2020
Some concepts are outdated or not precise enough for the current Instagram status, but good book in general
February 12, 2022
Generic information.
August 7, 2018
I hardly received any new information from this book - very fundamental and not data-driven. So if you're thinking about getting this book.. I think you can skip it.
June 8, 2017
Thank you to NetGalley and Entrepreneur Press for providing me a free ebook in exchange for an honest review
As a Marketing Director for a business myself, I found this guide extremely useful. This not only gave you tips to improve your Instagram page, but it also took you step by step through each idea to ensure your success. It even went as far as teaching you how to create an Instagram account and edit pictures. However, what I found most useful were the app suggestions to check follower activity and return on investment.
Since I run my own Instagram page, I decided to test these ideas. It has been a couple weeks, and I am actually gaining followers. It has not been as quick of a process as the book suggested it would be, and my engagement is actually decreasing. However, I have seen some improvement, and I would definitely recommend these ideas to others.
The tips in this guide were balanced by personal anecdotes, which made me feel closer to the author and made this a little easier to read. However, some of the information repeated, and I felt almost like I could skip the last 30% of this book and not miss anything important. Overall, this was extremely well laid out and very helpful. Highly recommend.
As a Marketing Director for a business myself, I found this guide extremely useful. This not only gave you tips to improve your Instagram page, but it also took you step by step through each idea to ensure your success. It even went as far as teaching you how to create an Instagram account and edit pictures. However, what I found most useful were the app suggestions to check follower activity and return on investment.
Since I run my own Instagram page, I decided to test these ideas. It has been a couple weeks, and I am actually gaining followers. It has not been as quick of a process as the book suggested it would be, and my engagement is actually decreasing. However, I have seen some improvement, and I would definitely recommend these ideas to others.
The tips in this guide were balanced by personal anecdotes, which made me feel closer to the author and made this a little easier to read. However, some of the information repeated, and I felt almost like I could skip the last 30% of this book and not miss anything important. Overall, this was extremely well laid out and very helpful. Highly recommend.
September 18, 2018
Gives a simple guide to how businesses can leverage Instagram to connect with customers and potential clients
Displaying 1 - 22 of 22 reviews