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256 pages, Paperback
Published June 26, 2017
Native American mascots are racist in a way that is not reducible to other instances of negative stereotyping. To understand why, we must first make sense of what mascots in general are and how they function. Mascots, I have argued, play a constitutive role in the identity of historically persistent teams and, by extension, in the identity of the communities that those teams represent. The usage of Native Americans as mascots ['stereotyped as wild, aggressive, violent, brave, stoic, and as having a fighting spirit'] is the reduction of persons to this constitutive role, which requires their concomitant instrumentalization and exclusion from the community that so instrumentalizes them. Native American mascots are thus not merely racist; they are racist in a way that exceeds the racism of the mere stereotyped imagery that they use.
Although such rejections are purportedly moral, analyses of specific cases show that the values at stake in these rejections are less those of moral character than of a particular perception of communal identity. If mascotting occurs primarily when fans are able to deploy the imagined power of black masculinity for their own purposes with a closely delimited sporting context, then this form of fan rejection is characterized by fear of the failure to contain black masculinity within the acceptable limits of white supremacist norms.