This workbook is a SUPPLEMENT to Nir Eyal's bestselling book, " How to Build Habit-Forming Products" The workbook is meant to help readers of Hooked get more out of the book with guided questions to help your build your own habit-forming product. The workbook walks you through all four steps of Eyal's Hooked Model and draws out your insights to help you overcome challenges you might face building an engaging product or service. Please purchase Hooked in conjunction with this workbook. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Just one of the most amazing books I have ever read, the hook model is true and we live it every day, it is only the smart ones between us who decided to make money using it
Good learning supplement to Nir Eyal's book "Hooked".
The workbook is a very short read that consists of summaries of what was learned in "Hooked", as well as exercises in a question-and-answer format. This helps readers to further perfect their strategy to create successful habit-forming products based on Mr. Eyal's teachings.
The author's book "Hooked" must be read before this one, since the workbook is meant as an additional resource to help readers further in their business journey. Don't expect anything new here; the workbook is basically for practice on what was already learned.
For those whom will read this "Hooked Workbook", I recommend to have a pen and notebook or the phone/computer notepad ready because you will need to proactively write down answers according to the exercises mentioned in the book. This is a useful book to compliment "Hooked."