Category Killers: How to Eliminate your Competition by Creating World-Class Products with World-Class Project Management

by Reid Jenner

Learn how to create a culture of world-class project management that always keeps you ahead of your competition. Do your products enjoy category-leading margins and sustainable competitive advantage? How much of your projects' inherent value are you truly identifying and delivering? How accurately are your projects' fully-loaded costs and ROI being estimated and reported? Convert these project costs into personal Have you ever wondered why Apple Computer enjoys consistent outsize profit margins? How virtually every new product they introduce seizes top market share almost immediately after introduction? It isn't superior top-management strategy or creative industrial design that has made it the most valuable company on earth. From the original Macintosh computer through the iPod, iPhone, iPad, and Apple Watch, it's been a uniquely focused and disciplined culture of project management that has delivered consistent category winners. For the first time, Category Killers reveals how Apple and other world-class companies stay ahead of their competition by producing consistent category-leading products. This essential reference guide outlines the unique methodology, tools, and organizational structure necessary to transform your project and overall company performance to compete at the top of its game. For project managers, product managers, and top executives, learn how to integrate all the necessary pieces for instilling a world-class culture of project and product management best practices. For over twenty-five years, Reid Jenner has worked with Fortune 1000 organizations implementing project management best practices as a coach, consultant, and senior executive. Literally thousands of projects have experienced superior returns and exceptional product success after implementing his recommendations. Instead of charging $2,000 per day for ad hoc corporate engagement, he is now sharing his secrets in this integrated compendium for everyone's use. New tools and techniques you'll Includes a complete turn-key project plan for implementing the process within your projects and organization, with a link to a fully resource-loaded Microsoft Project file.

370 pages, Paperback

Published September 5, 2016

About the author

Reid Jenner is an acclaimed naturopathic problem-solving specialist with over twenty years’ experience designing, teaching, and facilitating root-cause analysis techniques in the health sector, with a successful record solving hundreds of health problems for clients with a wide range of maladies.

He is passionately focused on helping every patient use his or her personal health history to find the quickest, simplest, and least invasive permanent solution to each problem.

In his experience, the vast majority of intractable problems can be solved in less than 60 minutes.