The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.

by Adam Houlahan

The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn. Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK. LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific process of nurturing and providing value along the way. Inside you The power of Social Serving versus Social Selling How to position yourself as an Industry Thought Leader How to set out your profile to speak to your ideal clients in a voice they understand How to and when to connect, engage and convert prospects in a professional manner How to write your own scripts that work The rookie mistakes you simply must avoid The LinkedIn Playbook is the answer the small business community is looking for to build a functional and effective lead generation tool that, once put in place, serves them for years to come.

Genres: Business

171 pages, Kindle Edition

Published September 11, 2016

Reviews

[Russel · Rating 3 out of 5]

Contains some good tips for the LinkedIn beginner, nothing revolutionary compared to other LinkedIn gurus with the exception of I appreciate the focus on tracking metrics.

[Allison · Rating 4 out of 5]

I picked up this book thinking it would cover a slightly different topic (my bad for not reading the description better), but it had tons of actionable insights and tips. Just not the tips I need right now. I'll be passing this book on to the sales folks in my organization, and circling back later to optimize my profile using some of the info.