What do you think?
Rate this book
Think small: The story of those Volkswagen ads
Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
128 pages, Hardcover
First published January 1, 1970
2 people are currently reading
10 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
November 28, 2020
A favorite accounting of the brilliant 1960s ad campaign for VW of America by Doyle Dane Bernbach [DDB]. The ads were ground-breaking in their subversion of the standard advertising practice - *especially* in the automotive realm - of magic hyperbole.
The budding agency used understatement both in their humor and in their design unorthodoxy, taking a view-shifting approach to selling something fairly new to the American market - modest, reliable imported German cars.
The campaign was not only wildly successful at selling Volkswagens, it put DDB in the top tier of American ad agencies.
The budding agency used understatement both in their humor and in their design unorthodoxy, taking a view-shifting approach to selling something fairly new to the American market - modest, reliable imported German cars.
The campaign was not only wildly successful at selling Volkswagens, it put DDB in the top tier of American ad agencies.
Read
September 29, 2024read for school
Displaying 1 - 2 of 2 reviews