Entrepreneurship Simplified

by Ashok Soota, S.R. Gopalan

One of the most exciting feelings in the world is at the moment when you take the leap to become an entrepreneur and launch your own start-up. But in doing so, what are the things you should plan ahead for and what are the pitfalls you need to watch out for?
In Entrepreneurship Simplified , Ashok Soota and S.R. Gopalan distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur as well as those who have already embarked on the entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, building the organization and its mission, vision and values, defining a business and marketing strategy, creating and sharing wealth, and finally, taking your company public through an IPO-Soota and Gopalan discuss the entire gamut of the entrepreneurial experience.
Full of anecdotes, practical wisdom and key takeaways, Entrepreneurship Simplified is a definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompanies the start-up adventure.

Genres: Business, Entrepreneurship, Nonfiction

248 pages, Hardcover

Published October 1, 2016

Reviews

[Shubh Arora · Rating 4 out of 5]

This books undoubtedly has been an informative read. I picked up this book only because the title conveys about simplifying the process of entrepreneurship. An act of venturing which comes with endless possibilities at both ends of the spectrum has been put forward in most simplified manner which makes it a beautiful read for anyone who is looking forward to explore the path of creating your own company.

Ashok alongwith Gopalan takes us on the journey of their own experiences and shares with the insights of what goes beyond creating a multi million dollar entity. The way thoughts have been laid out with such clarity is commendable.

Each chapter comes with key takeaways at the end only to absorb the information shared throughout the chapter with more precision. The book has been overall drafted in a well thought out manner and which makes it an easy informative read.

I would strongly recommend this book to anyone who is willing to get started with their own venture. This books puts forward the true picture out for you and guides you in several areas that could be unknown to us.

All in all, a great pick. I enjoyed reading it throughout :')

[Raj · Rating 4 out of 5]

Entrepreneurship Simplified by Ashok Soota comes at a time when the Indian startup ecosystem is going through a churn. If you were to compare the last three-quarters of this year with last year, there was a major decrease in investments. Indian startups saw $3.5 billion invested across 815 deals between Q1-Q3 2016, as compared last year’s (Jan to Sept) $7.3 billion invested across 639 deals.

The authors focus on: idea validation, how to raise funding, winning with VCs (which many entrepreneurs would definitely like to know), and how to build values and culture as the team grows. There are separate chapters on marketing and business strategy, wealth creation and sharing and of course, the initial public offering. Considering entrepreneurship is as much about failing as it is about winning, the authors have included a full chapter on failure and success.

It is an excellent read.

[Himanshu Goyal · Rating 5 out of 5]

Get it from here:

https://www.ideakart.com/book/entrepr...

Entrepreneurship Simplified is a definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompanies the start-up adventure.

[Abhishek Susarla · Rating 5 out of 5]

•Explores the mindset and preparation for whats to come in great depths. The langauge is very simple. primarily cos it's from their own experience

• Very practical. does not focus on theoretical motivation. rather puts everything in a direct as-is basis.

• Ppl who read it will definitely get a sense of direction about starting their own business

[Ishaan · Rating 5 out of 5]

This book clear and concise view of entrepreneurs journey, very good read also help those who wants to build service oriented company in muh greater depth also give the ideas about some pitfall will must be neglected and achieve perfect picture of entrepreneurs journey.

[Dr. Charu Panicker · Rating 2 out of 5]

ഒരു വ്യവസായിക്ക് അഭിമുഖീകരിക്കേണ്ടി വരുന്ന പ്രശ്‌നങ്ങളെയും വെല്ലുവിളികളെയും പ്രയാസങ്ങളെയും ലളിതമായ രീതിയിൽ അവതരിപ്പിച്ചിരിക്കുന്ന പുസ്തകം. വ്യവസായ സംരംഭങ്ങൾ നടത്തുന്നവർക്കും വ്യവസായ മേഖലയിലേക്ക് കാലൂന്നാൻ ശ്രമിക്കുന്നവർക്കും സഹായകമായ രീതിയിൽ രചിച്ചിരിക്കുന്നു.

[Rashid · Rating 4 out of 5]

One of the finest book to read for anyone who want to understand the ecosystem of a startup and how to move ahead step by step, one leg at a time.

Must read for all budding entrepreneurs.

[Shrikant · Rating 4 out of 5]

A step by step guide from Idea to IPO. Anyone who wants to be an entrepreneur can use it as a crash course to know what all things have to be considered. Someone who is following that path can use it as a reference.

We are always aware of examples from Silicon Valley but this book highlights examples from Indian context. Some examples: Mindtree, Happiest Minds, etc.

[Ashutosh Jha · Rating 4 out of 5]

Yes it is simplified.

[Maneesh · Rating 5 out of 5]

amazing book with great details of managing the business

[John · Rating 5 out of 5]

This book doesn't scare people -- the oneliner review for the book. While most of the books I read on the similar subject tend to inflate the author's persona and bravado while operating a business, Ashok Soota took more of a plebeian approach. He articulated his own success, missteps, failures and more importantly lessons he learned from those failures in a very unambiguous and succinct manner.