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Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.
Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.
* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.
* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.
* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.
* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.
Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.
* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.
* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.
* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.
* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.
Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
208 pages, Paperback
First published January 1, 2003
8 people are currently reading
107 people want to read
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Displaying 1 - 12 of 12 reviews
August 9, 2013
This book was written for people who are in business. I am a writer, but I found many things in this book to be helpful to my marketing. I will be putting these things into use and checking back with the book to see if there are things I missed the first time. Anyone trying to sell something needs to have a plan and this book helps the person, like me, who is pre-beginner to figure out their plan.
Then, it continues to give you ideas on what to add to the plan, how to tell if its working, and how often to adjust your plan. This is a great book to start with, if you plan on marketing anything.
Then, it continues to give you ideas on what to add to the plan, how to tell if its working, and how often to adjust your plan. This is a great book to start with, if you plan on marketing anything.
June 19, 2014
Most of the suggestions I've heard in blogs and writers' articles, but it was helpful to have it all contained in one book where I could choose which would fit my needs with the time that I had.
His emphasis on no cost was helpful---although, taking media people out to lunch is costly. Making friends with people and knowing which people to spend your energy are key. The suggestions gave encouragement for what can be done with enough time and energy.
It is a dated book and other options are probably available, but the list is extensive.
His emphasis on no cost was helpful---although, taking media people out to lunch is costly. Making friends with people and knowing which people to spend your energy are key. The suggestions gave encouragement for what can be done with enough time and energy.
It is a dated book and other options are probably available, but the list is extensive.
March 19, 2008
This book is pretty lame. It's "great" free ideas for marketing a business include dressing nice, having a plan, talking to people,email & other duds of equal value. He should have just included showering, teeth brushing, & waking up before noon. The Guerrilla Marketing series is huge, but this book was my first and my hopes were torpedoed.
April 5, 2010
lots of ideas (100 of them) but if you want instructions for implementing a strategy you'll need further instruction. I suggest you find someone who is making money and being successful at the task you are interested in... not just someone who talks loud.
July 12, 2007
I am reading this book now. I thought that's what you're supposed to do.
June 15, 2009
This is one I've had in my collection for a few years. It has proven it's worth and I recommend it to all those who endeavor to more effectively market themselves and businesses.
March 30, 2012
Good intro in marketing. Lots to think on
December 19, 2012
Amazing book! So many great ideas for any business! I can't wait to start my marketing plan!! www.divaintraining.etsy.com
March 30, 2013
A should-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.
June 1, 2013
Read. List. Test and Try. Rinse and Repeat. Commit to a five year plan to gather data and results.
A classic of marketing in a series of classics.
A classic of marketing in a series of classics.
August 3, 2008
Great ideas. I am making my list of things to do!
April 23, 2017
Some great tips and tactics that I look forward to implementing. It's a bit of an older book, so some of the nitty gritty is outdated, but most of the overall advice can be used with the ever-changing technology available to the small business owner.
Displaying 1 - 12 of 12 reviews