Foundations of Design

by Jeff Davis

Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity

Kindle Edition

First published January 1, 2012

Reviews

[Ms. Martian · Rating 5 out of 5]

So much information in a very compact format. A great introduction to the principles of design.

[Davey · Rating 5 out of 5]

Boom. It was awesome because it was to the point and had many illustrative examples. :) A very inviting way to explain design concepts.

[Kelly · Rating 4 out of 5]

An excellent book for those wanting to understand the basic principles of art and design. The illustrations are easy to understand and an ideal accompaniment to the text. This book was part of a foundations of art course I took and it was extremely helpful.