The digital culture is fast, it's furious, and it's unforgiving; especially to those who lag behind: and by 'lag' I mean by as little as months.
It holds great potentials and great cautions, it holds the potential to create a fairer, more equal global community, and it requires of its users (especially those involved in business) a strategic vision that demands innovation and flexibility.
Digital Master is a business guide that takes this culture and its requirements and applies them in a manner different from most linear assessments of either culture or business pursuits, blending the two perspectives to consider not just the changing environments and rapidity of digital pursuits, but how new strategic vision and problem-solving capabilities may evolve from a digital emphasis on traditional processes.
It's almost a makeover of the business environment, is based not on one person's assessments but on numerous professional digital debates and crowd-sourced input, and is designed to appeal not just to managers (too many business titles focus just on this audience when addressing strategic change) but to the business organization as a whole, digital professionals, and others who would take digital mindsets and use them as self-improvement tools.
From what traits constitute a high-performance culture in the digital business world to the impact of big data and social media on business communities, chapters discuss such diverse topics as 'knowledge management' approaches, how audiences perceive value, how to consider cause and effect over traditional prioritizing, and more.
At each step of the discussion, contrast is made between traditional approaches and new business models, offering the opportunity to not just contrast and analyze digital approaches, but construct new short- and long-term avenues for digital success using the unique power of the digital environment.
The primary attribute of Digital Master is its ability to appeal to all level of business reader. Most such books on the topic narrow the focus to a specific segment of business pursuit (commonly, marketing or branding) or a specific audience (typically managers or entrepreneurs). It's rare to see a book that seeks and promotes inclusion at all business levels and is directed not just to leaders, but to workers.
The digital culture is fast, it's furious, and it's unforgiving - and part of this unforgiving nature lies in a tendency to direct information to certain audiences while leaving others in the dark. I found Digital Master to be accessible to any interested in innovative approaches, business models, and collaborative ventures - and in a culture and time when business can be exclusive and self-limiting, this is a unique approach, indeed.