The Case for Creativity: Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success

by James Hurman

The Case for Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success Paperback – June 20, 2016

Genres: Business

192 pages, Paperback

Published June 20, 2016

Reviews

[Gulsen Hesenzade · Rating 3 out of 5]

Reklamın kreativliyinin həm təcrübə, həm də təsir gücü baxımından nə qədər vacib olduğunu göstərən nümunə kitab. Çox yaxşı örnəklərlə doludur, amma fikri daha qısa və net izah edə bilərdi. 160+ kitabı çox rahat şəkildə 50 səh.lik xülasə etmək olar.

[Michael Miraflor · Rating 4 out of 5]

Essential reading for anyone in the creative industries. The last chapters were a bit belabored and perhaps overzealous, but the book as a whole is effective in proving and underscoring the quantifiable value of creative work. Highly recommended.

[Jim Miller · Rating 4 out of 5]

Presents an excellent argument that creativity in advertising is necessary for both effectiveness and experimentation. Loads of great examples without being full of jargon.

[Delmy Alvarenga · Rating 2 out of 5]

A 15 page essay extended into a repetitive themed book. Most references feel historical. If you’re deep in ad-land, 10 years later it feels awfully outdated.

[Madara Puķe · Rating 2 out of 5]

Ātri izlasāma, margināla grāmata, kur neskaitāmas reizes tiek atkārtots, ka radošums iet roku rokā ar kampaņām, kas ir finansiāli efektīvas.

[Lauren · Rating 5 out of 5]

Super insightful and a great read for any Creative Marketers. This book was the perfect kind of end-of-year inspiration that I needed.

[Max Burtsev · Rating 5 out of 5]

Чудове дослідження того, що ми знаємо сьогодні про вплив креативу на ефективність комунікацій від Джеймса Хермана - head of planning в Colenso BBDO.