Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv

by Kathy Klotz-Guest

Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

196 pages, Paperback

Published September 13, 2016

Reviews

[Anne Janzer · Rating 5 out of 5]

Better Marketing through Improv

I want to live in a world in which every marketer reads Kathy Klotz-Guest’s Stop Boring Me! Marketing would be a lot more entertaining, relevant, and human.

The book offers guidance for creating better, more effective marketing content by applying the essential principles of improv comedy. As you might expect, reading it is fun; the text is filled with entertaining stories as well as spot-on examples. But that's only part of the story; the ideas will help you create marketing content that resonates in a world of content glut. Reading this book has inspired me to fine-tune my storytelling and embrace both imperfection and humor.

[Melissa Dinwiddie · Rating 5 out of 5]

A must-read for anyone in business

There are a zillion books out there on creating better content, and a growing body of books on improv. Kathy has cracked the code on how the two fit together in this brilliant book. You’ll came away inspired, with an arm full of ideas to try, and laughing! A must-read.

[Nick · Rating 5 out of 5]

I love all things Improv, so this book is the cat's meow for me. It's all about how to break loose the creative animal inside you using Improv games and techniques to get you moving. Try it; try them. You'll learn a lot, you'll become more creative, and you'll have ridiculous fun. Highly recommended.