The only how-to book about using the power of story to make your life a little more awesome!
You want to get your spouse to stop leaving his socks on the floor, and nagging isn’t working. You want to get your staff to start using the new expense form, but the memo was ignored. How do you get to where you need to be?
How to Tell a Really Good Story about Absolutely Anything in 4 Easy Steps is a roadmap to getting your message across in an increasingly noisy and cluttered world. This handbook guides you along the 4 easy steps that make your message memorable and meaningful by harnessing it to the power of story.
Public speaking educator, author and gentleman, Jim Jackson, has done the heavy lifting for you. He's looked at how our brains react to story and how writers and tellers of really good stories have used this very human reaction. All in 4 steps.
This handbook is indispensable for anyone who wants to use the power of story to reach people and get a message across in a meaningful, memorable way.
Whether that message is about saving the planet or following the IT help desk process.
I found this book to be interesting, easy to read, easily applied and useful as a reference to learn how to tell better stories. I liked the idea that the author broke it down into four easy steps. These steps were easily understood and could be applied in multiple contexts. The one thing I did not always like was the repetition of examples. However, I would recommend this book to anyone wanting to learn to tell a better story. I chose the four out of five rating because it is a book I would recommend, it is easy to read, practical and an excellent book to refer back to as one would like to develop their stories into great stories.