Demystifying Wall Street: Shedding a little light on the Bull!

by Bruce Fleet

This is the book that Wall Street doesn't want you to read. It's a book about my experiences, my insights, and my take on the brokerage business. As a top-producing Wall Street stockbroker for 20 years at some of its largest firms, I had the opportunity to see everything - the junkets, the incentives, the sales strategies, the product preferences, and most of all how customers are treated. Demystifying Wall Street begins with some of my personal experiences, how I went from being a car salesman (and musician) to joining one of Wall Street's biggest brokerages. And then it explains how I discovered that car dealerships and brokerages operate in very much the same by incentives. More compelling, the book reveals a perspective that is often lost on Salesmen, whether of stocks or cars, are paid to sell products. They work, at the end of the day, for the manufacturers of those products and therefore their interests are never aligned with buyers. Those buyers on Wall Street are you. This is the flaw in the Wall Street business model that is at the crux of Demystifying Wall Street. Despite the bull, the advertisements, and all of the lip service, stockbrokers can never be the trusted advisers they portend to be. If they were, and put clients' interests ahead of their own, they'd be broke. Yet, the average income of stockbrokers is several hundred thousand dollars and can stretch up into millions of dollars. I explain how this then translates into a lifestyle trap for Wall Street stockbrokers, how they have to produce, produce, produce, to keep up their means. It shows how bigger and better EVERYTHING is rewarded by brokerage firm management. Managers want brokers to get nicer cars, buy bigger houses. They hold out carrots at the office too - corner offices, secretaries, and trips - all in a design to keep brokers in the firm's nest. Rife with information, including charts, tables, and graphs, Demystifying W

180 pages, Paperback

First published January 1, 2007

About the author

Bruce L. Fleet is one of the leading financial advisers in the country. A former Wall Street brokerage “top-producing” broker and Senior Vice President of Investments for more than 20 years, he has been recognized by the media and been awarded numerous professional distinctions. He is a Certified Investment Management Analyst (CIMA) and received the Investment Strategist Certificate from the Wharton School of Business at The University of Pennsylvania, via the Investment Management Consultants Association.
Bruce was also one of Wall Street’s top corporate trainers, educating new and tenured investment executives for a major world wide brokerage firm. He is currently the managing principal and Registered Investment Advisor of Fleet Capital Management in Colorado.
The experience Bruce gained through working with both sides of the investment management industry, commission based and fee only, along with his “bird’s eye view” of the industry, provides invaluable education and advice for investors. He pulls no punches when sharing this information with his audience.
Bruce has a deep understanding of the benefits and abuses an investor may experience. The fact that Bruce was the target of a “bear market” investor complaint, and was a participant in an NASD arbitration proceeding, allows for a first hand account of the incompetent regulatory process.
Bruce Fleet is a true professional. He has regularly placed his client’s interest above those of his own. Many of Bruce’s clients live mortgage free due to his persistent advice of living debt free. This action alone has cost Bruce considerable income, as monies available for investments have been used to accomplish this task.
Bruce has completed his second book, (under contract with Penguin Books) which is written to help investors revisit some basic and old truths from the bible, to assist in making better investment decisions today.