Online Political Communication: How to Use the Web to Build Consensus and Boost Participation

by Gianluca Giansante

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

203 pages, Paperback

First published April 24, 2014