Vuyo's: From A Big Big Dreamer To Living The Dream

by Miles Kubheka

Many South Africans became familiar with the phrase, ‘Ooh Vuyo – he’s such a big big dreamer’ from the TV beer commercial that told a rags-to-riches story about an entrepreneur who starts a business selling boerewors rolls and grows it into a successful multinational business. Wondering whether it was a true tale, Miles Kubheka did some research. When he discovered that Vuyo was a fictitious character, he saw a gap in the market for developing an exciting business model.
Moving from his solid IT background into the food business was a major change for Miles, but he took the plunge into an industry he knew nothing about. One step at a time, building on experience often learned from past failures, and with more than a little flair, he created a successful food business. He told his story to anyone who would listen and in time found himself being asked to give motivational talks, initially to groups of students. But the word spread, people were inspired by his story. Before he knew it, Miles was sharing his insights at global platforms such as TEDx and to large audiences at corporate conferences.

This book is not a ‘recipe for success’. It is rather many recipes which Miles shares with an enthusiasm that will encourage and inspire budding young entrepreneurs to achieve their own dreams of business success.

176 pages, Paperback

Published September 1, 2016

Reviews

[Hloni Dlamini · Rating 5 out of 5]

what i loved about Vuyo story is that it is not preachy . so many lessons to take should i choose to become an entrepreneur one day. I also liked that he discussed issues such as intellectual property, patenting etc. He also speaks about mistakes he made and using credit to survive . I think its a book one will constantly refer to should they go into business. I know also know what is meant by location, location and location

[Xavier Bapoo · Rating 4 out of 5]

Is there a recipe for success?

Miles Kubheka was one of many South Africans who were inspired by an advert, but probably the only one who acted on it to bring a beeg dreamer to life.

In his 11 Recipes Miles, explores the idea that there is a possibility of a recipe for success.

The book provides both an inspiring force for aspiring entrepreneurs to act as well as the cold water realism of doing so.

Miles offers real advice in the basics of intellectual property, PR, Partnerships, Staff, funding and the lifestyle of a true entrepreneur

He further proves the old business principles of "location, location, location" & "not what you sell or serve but why"

In my opinion it is a must have for any entrepreneur and is as relevant now in 2021 as it was in 2016.

Thank you Miles.