Design School: Type: A Practical Guide for Students and Designers

by Richard Poulin

Design School: Type is an in-depth guide to the rules and practices of typography, you’ll learn the essential skills of the professional typographer in the detail.

Searching for a way to increase your skills as a typographer? This instructive guide, specially designed for students, recent graduates, and self-taught designers is a comprehensive introduction to typography. These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers.

Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.

Genres: Design, Nonfiction

240 pages, Hardcover

Published October 31, 2017

About the author

As Co-founder, Design Director, and Principal of Poulin + Morris Inc., Richard Poulin has directed visual communications programs for clients including Brooklyn Botanic Garden, Brooklyn Museum, Carnegie Hall, William J. Clinton Presidential Foundation, Convent of the Sacred Heart, Cornell University, Empire State Building, Gibney Dance, Hines, Lycée Français de New York, Mandarin Oriental Hotel Group, Morgan Stanley, National Portrait Gallery, Natural History Museum of Utah, S. I. Newhouse School of Public Communications, New-York Historical Society, New York Law School, The New York Public Library, Novo Nordisk, NPR, Portman Holdings, The Ramaz School, Renaissance Hotels and Resorts, The Norman Rockwell Museum at Stockbridge, School of American Ballet at Lincoln Center, Smithsonian Institution, Syracuse University, Vassar College, W Hotels and Resorts, and Yale University.

His work has been published in periodicals and books worldwide, is in the permanent collection of the Library of Congress, and has received awards from American Association of Museums; American
Institute of Architects (AIA); The American Institute of Graphic Arts (AIGA); Applied Arts; Art Directors Clubs of New York, Los Angeles, and San Francisco; Communication Arts; Creative Quarterly; Graphis; ID; Print Casebooks; Print Creativity + Commerce; Society for Experiential Graphic Design (SEGD); Society
of Publication Designers; and Type Directors Club.

Richard is a Fellow of the Society for Experiential Graphic Design, the organization’s highest honor, and a recipient of a research grant in design history from the Graham Foundation for Advanced Studies in the Fine Arts. He is also the author of several award-winning books including The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles; Typography Referenced (coauthor); and Graphic Design + Architecture: A 20th-Century History, all published by Rockport Publishers. His forthcoming book, Archigraphia Redux, will be released in Fall 2016 by Graphis.

Richard is past President and board member of The American Institute of Graphic Arts/New York Chapter, as well as a member of American Institute of Architects and Society for Experiential Graphic Design. Since 1992, he has been an adjunct professor at the School of Visual Arts in New York City where he
teaches visual communications, typography, and senior thesis portfolio, and was formerly an adjunct professor at The Cooper Union. He has been a frequent lecturer and visiting professor at Carnegie-Mellon University, Herron School of Art, Indiana University, The Maryland Institute College of Art, Massachusetts College of Art, North Carolina State University, Simmons College, Syracuse University, University of the Arts, University of Cincinnati, and University of Washington.

Richard graduated from Pratt Institute in Brooklyn, New York, where he received a Bachelor of Industrial Design degree.

Reviews

[Jacob Schwander · Rating 4 out of 5]

Glad to have had access to this at the library. Helps to refresh on key typography principles. Will revisit.

[Nero · Rating 3 out of 5]

Good book to learn the basics with plenty of visual examples, unfortunately a lot of repetition and it felt at times like the author needed to hit a word count.

[Mae · Rating 4 out of 5]

Has more principles and guidelines.

[Rachel D. · Rating 5 out of 5]

Its hard to review a book like this but I'll just say it's a great resource to have as a graphic designer.