Deploying a change is a serious matter, but learning about it doesn't have to be. Contagious Commitment at Work: Applying the Tipping Point to Organizational Change takes a lighthearted approach. It uses first-person accounts to illustrate proven methods to engage employees in change, taking advantage of humor and cartoons to emphasize key points. An organizational change initiative may include new technology, processes, or structures, but organizations can only change when people in them change. When employees think differently about their work and approach their jobs aligned with the change, they influence their coworkers and move the initiative forward. Contagious Commitment at Work provides leaders with a road map for involving employees in any new initiative, thus ensuring success
Dr. Shapiro's book stands out in a densely packed field of books on organizational change. It is clearly written, free of jargon and grounded in the best of research and enriched with supportive anecdotal narratives -- a compendium of wisdom on how people and organizations come to understand, embrace and sustain the continuously evolving needs for change that define the intense dynamics of the workplace. I have incorporated some of her suggestions into my recent workshop on the need to create, within school organizations, a culture of compliance with Medicaid claiming requirements, where frequently there is a tension between the medical and educational models. The audience responded favorably to Dr. Shapiro's material. I would enthusiastically recommend Contagious Commitment at Work to change agents involved in improving school-based Medicaid claiming performance.