Forget all the demoralizing stuff you've learned about what it means to go to work. It's totally possible to make a living doing something you love, working with friends, while making a positive impact on the world. Anyone who craves a purposeful career outside the corporate rat race will find inspiration and guidance in these pages. Visceral co-founders Matthew Billingsley and Jay Buys share their candid story about all the ups and downs, missteps, victories, and lessons they’ve learned by running a small business for 10 years.