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Government Marketing Best Practices: Real World Tactics On How To Grow Mindshare And Increace Marketshare To Grab A Bigger Slice Of The World's ... - "Fortune One" - The U.S. Federal Government
This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. “Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . ..” --Amy Africa, President, Creative Results
195 pages, Paperback
First published January 27, 2005
1 person is currently reading
5 people want to read
About the author
Mark Amtower
11 books4 followersAccording to Guy Timberlake, CEO of The American Small Business Coalition, Mark Amtower is the “Godfather of government marketing.” Government marketing veteran Bob Gosselin of EMC called Amtower “the best of the best of government marketing gurus.”
Author, consultant, speaker and radio host Mark Amtower has focused on one market – Global One - doing business with government - for twenty-five years. Known in Washington, DC for his all-black attire with no tie, Mark is by far the most influential and candid voice in business-to-government marketing, quoted in hundreds of articles, doing interviews on business-talk radio around the country, speaking at multiple conferences and seminars each year (including the now infamous Amtower’s Laws of Survival and Success speech), and writing over 50 articles a year. He has been profiled in Federal Computer Week (October, 2005) and Entrepreneur magazine (July 2006), and was on the cover of Network World in 2002.
Amtower’s reputation in the government and business-to-business market is predicated on his knowledge, candor, honesty and ability to simply say “I don’t know.” Over the years this has led to his having a large, loyal following. With the July, 2005 debut of Amtower’s Laws of Survival and Success at the Merit Direct annual client conference, people got the first public insight into the ethics he strives to live by. The speech, according to one attendee, was “like Steve Covey’s ideas being presented by Conan the Barbarian – this is a no-nonsense, ‘better listen to me’ kind of guy.” The audience loved it.
Why Epiphanies Never Occur to Couch Potatoes evolved from the 2005 speech to become Amtower’s public statement on the benefits and rewards of living the good life- defined in your own terms, told in his patented no-hold-barred, simple and direct style. As Olga Grkavac, Vice President of the Information Technology Association of America says, “Amtower is a true original.”
Author, consultant, speaker and radio host Mark Amtower has focused on one market – Global One - doing business with government - for twenty-five years. Known in Washington, DC for his all-black attire with no tie, Mark is by far the most influential and candid voice in business-to-government marketing, quoted in hundreds of articles, doing interviews on business-talk radio around the country, speaking at multiple conferences and seminars each year (including the now infamous Amtower’s Laws of Survival and Success speech), and writing over 50 articles a year. He has been profiled in Federal Computer Week (October, 2005) and Entrepreneur magazine (July 2006), and was on the cover of Network World in 2002.
Amtower’s reputation in the government and business-to-business market is predicated on his knowledge, candor, honesty and ability to simply say “I don’t know.” Over the years this has led to his having a large, loyal following. With the July, 2005 debut of Amtower’s Laws of Survival and Success at the Merit Direct annual client conference, people got the first public insight into the ethics he strives to live by. The speech, according to one attendee, was “like Steve Covey’s ideas being presented by Conan the Barbarian – this is a no-nonsense, ‘better listen to me’ kind of guy.” The audience loved it.
Why Epiphanies Never Occur to Couch Potatoes evolved from the 2005 speech to become Amtower’s public statement on the benefits and rewards of living the good life- defined in your own terms, told in his patented no-hold-barred, simple and direct style. As Olga Grkavac, Vice President of the Information Technology Association of America says, “Amtower is a true original.”
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July 9, 2008
Written by a dear old friend, which may color my opinion somewhat, but there's no question this is an entertaining read on a topic that's never interested me, and it's all due to Mark's inimitable style and off-beat humorous approach to what many would find a dull topic. Nothing Mark writes is dull.
Displaying 1 of 1 review