MSC Valuepack (Version 2): WITH International Economics, Theory and Policy AND Organizational Behaviour, an Introductory Text AND Economic Development ... of Marketing AND Strategic Brand Management

by Paul Krugman, David A. Buchanan, Maurice Obstfeld

International Theory and Policy plus MyEconLab Student Access International Edition, 7/e International Economics captures the vitality of modern international trade and finance. A classic textbook by world-renowned authors, the Seventh Edition is comprehensively revised and updated in a new, full-color format. Each half of the book contains a core of theory chapters followed by chapters applying the theory to major policy questions of the past and present Organizational An introductory text, 5/e Introduces students to a social science perspective on Organizational Behaviour, so they can critique and debate core research and ideas. Economic Development, 9/e Todaro and Smith believe that development economics should foster a student's ability to understand real problems faced by developing countries. Unlike other texts, Economic Development, Ninth Edition, introduces economic models within the context of countries and issues, so that students learn to analyze and engage in ongoing policy debates. Business A Value Based Approach, 1/e This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. Qualitative Research Methods for the Social International Edition, 6/e This text shows inexperienced researchers how to design, collect, and analyze data and then present their results to the scientific community. Also, this text stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor. OneKey WebCT Access Kotler, Principles of Marketing Euro, 4/e, 1/e Strategic Brand Management, 2/e Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies.

Paperback

Published October 10, 2006

About the author

Paul Robin Krugman is an American economist, liberal columnist and author. He is Professor of Economics and International Affairs at the Woodrow Wilson School of Public and International Affairs, Princeton University, Centenary Professor at the London School of Economics, and an op-ed columnist for The New York Times. In 2008, Krugman won the Nobel Memorial Prize in Economics for his contributions to New Trade Theory and New Economic Geography.