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Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business
**2021 REVISED & EXPANDED Version** Completely revised and revamped with new chapters and content to put you on the cutting edge of whats working now in Ecommerce.
As a whole, the ecommerce industry is ANTIQUATED . It’s out of date! And it's way way way behind in terms of what’s actually working in the world of online business. Most ecommerce business owners are still doing things in the same way they were done back in 2016 when I released the first version of this book. And that, my friend, is a recipe for disaster. There is so much more to ecommerce than building a store, filling it with products and driving some traffic. If that describes you and your business, then let this be your wake-up call! There is a transformative shift happening in the ecommerce industry right now. What worked before is either no longer an option or is rapidly losing its effectiveness. It’s time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain. THIS BOOK, is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today’s competitive market. You will find zero theory inside this book. Tanner Larsson has distilled years of research and practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint. The book is broken up into four distinct parts, each of which contains a focused set of
Ecommerce Evolved takes you through the exact same processes my high level clients and I go through as we restructure their businesses for maximum growth, profitability and most importantly, longevity. As an added benefit… Ecommerce Evolved is also the key that unlocks access to my private ecommerce community. Until now, this has been a secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group. This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that can help you along the way.
As a whole, the ecommerce industry is ANTIQUATED . It’s out of date! And it's way way way behind in terms of what’s actually working in the world of online business. Most ecommerce business owners are still doing things in the same way they were done back in 2016 when I released the first version of this book. And that, my friend, is a recipe for disaster. There is so much more to ecommerce than building a store, filling it with products and driving some traffic. If that describes you and your business, then let this be your wake-up call! There is a transformative shift happening in the ecommerce industry right now. What worked before is either no longer an option or is rapidly losing its effectiveness. It’s time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain. THIS BOOK, is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today’s competitive market. You will find zero theory inside this book. Tanner Larsson has distilled years of research and practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint. The book is broken up into four distinct parts, each of which contains a focused set of
Ecommerce Evolved takes you through the exact same processes my high level clients and I go through as we restructure their businesses for maximum growth, profitability and most importantly, longevity. As an added benefit… Ecommerce Evolved is also the key that unlocks access to my private ecommerce community. Until now, this has been a secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group. This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that can help you along the way.
- GenresBusiness
372 pages, Paperback
Published October 3, 2016
10 people are currently reading
70 people want to read
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Displaying 1 - 3 of 3 reviews
May 28, 2019
Sobre marketing digital e ecommerce, "Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business" é um livro atual que merece ser lido por qualquer pessoa que trabalhe na área do comércio, que queira arrancar ou desenvolver um negócio online ou, simplesmente, que tenha um interesse mais específico dentro da temática.
O título é grande mas não se assustem: este é um livro fácil de ler que nos apresenta algumas fórmulas vencedoras no que diz respeito às vendas realizadas dentro do mundo digital. Com exemplos reais, Tanner Larson partilha connosco o processo de definição de estratégia, a importância de conhecermos os nossos clientes (e de criarmos personas específicas!), de investirmos em publicidade (segmentada, é claro!), de analisarmos os dados e de termos objetivos e ambições realistas e concretas.
Apesar de reunir questões básicas para qualquer pessoa que tenha alguma experiência (ou conhecimento que ainda não foi explorado na prática) na área do marketing digital, "Ecommerce Evolved" é, sem dúvida, uma lufada de ar fresco em formato de livro. Os detalhes, os truques, as dicas, os casos concretos e as técnicas vencedoras levam-nos a refletir sobre os desafios que temos na nossa vida profissional (aconteceu comigo, pelo menos!) e colocam-nos numa posição mais crítica perante a estratégia que estamos a seguir. Infelizmente, não há uma fórmula que vence sempre nesta área mas "Ecommerce Evolved", com a sua escrita acessível e fluída, reúne dicas muito pertinentes que serão interessantes para qualquer leitor que procure saber mais sobre a criação e evolução de um negócio online.
O título é grande mas não se assustem: este é um livro fácil de ler que nos apresenta algumas fórmulas vencedoras no que diz respeito às vendas realizadas dentro do mundo digital. Com exemplos reais, Tanner Larson partilha connosco o processo de definição de estratégia, a importância de conhecermos os nossos clientes (e de criarmos personas específicas!), de investirmos em publicidade (segmentada, é claro!), de analisarmos os dados e de termos objetivos e ambições realistas e concretas.
Apesar de reunir questões básicas para qualquer pessoa que tenha alguma experiência (ou conhecimento que ainda não foi explorado na prática) na área do marketing digital, "Ecommerce Evolved" é, sem dúvida, uma lufada de ar fresco em formato de livro. Os detalhes, os truques, as dicas, os casos concretos e as técnicas vencedoras levam-nos a refletir sobre os desafios que temos na nossa vida profissional (aconteceu comigo, pelo menos!) e colocam-nos numa posição mais crítica perante a estratégia que estamos a seguir. Infelizmente, não há uma fórmula que vence sempre nesta área mas "Ecommerce Evolved", com a sua escrita acessível e fluída, reúne dicas muito pertinentes que serão interessantes para qualquer leitor que procure saber mais sobre a criação e evolução de um negócio online.
September 2, 2019
Good overview to online marketing techniques, focused on ecommerce. Only minor quibble is someone's the hyperbole in the improvement claims, which would have felt stronger with real case studies or data to back it up. That said, still got a lot of value out of it (eg funnel techniques, customer reactivation and drip campaigns etc (
September 10, 2019
Like having a top class consultant for a day. Full brain dump from someone who clearly knows what they are doing. Full of practical examples and strategies. 5/5
Displaying 1 - 3 of 3 reviews