Domain 2: Marketing Planning: MARKENDIUM: SMPS Body of Knowledge

by Society for Marketing Professional Services

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

130 pages, Paperback

Published July 12, 2016

About the author

SMPS

Reviews

[Becki Iverson · Rating 4 out of 5]

It took me way too long to get through this short book, mostly because it is so jam-packed with information. Don't let the 100 page length fool you: there is a wealth of knowledge crammed into every page here. I will definitely be re-reading this prior to my certification test! I'm so impressed with the Markendium, both for its readability and the quality of the information contained within. Although it's geared specifically towards AEC marketers, I truly believe that any marketing professional or anyone working to build a business, especially service-based, could benefit from going through these texts. Definitely encourage anyone to read through these books to get a really thorough grasp of what marketing entails in our new age!