Strategic Planning for Public Relations

by Ronald D. Smith

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

Genres: Nonfiction, Reference, Business, Communication

574 pages, Paperback

First published January 1, 2002

Reviews

[Holly]

Required reading in college. Class was taught by the author. Typical.

[Jessica (JT)]

This book was required reading for a class I hated. I skimmed through this book and did find some useful tips and I think it would have been a very useful guide if the class had been better built to use it.

[Cindy]

For the purposes of public relations planning, this book is great. It got me through the semester with a PR plan that will be submitted for a PRSA award!