Advanced Issues in Partial Least Squares Structural Equation Modeling

by Joseph F. Hair Jr., Marko Sarstedt, Christian M. Ringle

Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)  Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle, and Siegfried P. Gudergan provide a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research. 

272 pages, Paperback

Published May 10, 2017

About the author

Joe Franklin Hair, Jr.