Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation.
It covers creative, marketing and technical considerations to help you improve rankings, drive traffic, and increase visibility in search engines. There are a great many elements to SEO, from the words on your page, the meta-data that sits behind it, and the way other sites link to each other on the web. This new book will help you structure your site in a way that both search engines, and your online readers will understand, quickly and easily.
Not sure if it's because I just read a very detailed book on SEO and am in the final week of a course on Digital Marketing, but the content in this book seems rather simplistic.
On the plus side, that means that it's easy to understand. It covers the basics and it does it in an easy-to-read format.
On the minus side, there are waaaay too many pictures and illustrations. It comes over like a kiddies book, or one of those magazine articles that introduce you to a subject.
To be fair, it does say 'basic' on the cover and it does give everything you would need to get started with this subject. Plus - none of the techniques discussed are Black Hat.
The weirdest thing about the book is that on the cover of my copy, the author is down as Richard N. Williams, whereas on Amazon, Goodreads and the Publisher's website the author is listed as Chris Smith. Just to add to the confusion, on Amazon.com (the US version (I am in the UK)), the cover photograph clearly show the author as one Roger Laing! Will the real author please stand up?