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Pieczvaigžņu serviss ar minimāliem ieguldījumiem

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Lai atstātu neaizmirstamu iespaidu uz klientiem, kas liktu tiem atgrieztos atkal un atkal, un jūsu uzņēmuma slava izplatītos no mutes mutē, nav nepieciešami ne simti, ne tūkstoši. Viens no mūsdienu ievērojamākiem biznesa konsultantiem pasaulē – Maikls Hepels – uzskata, ka klientu apkalpošanā maksimālu efektu var panākt ar minimāliem ieguldījumiem vai pat par velti.
Grāmatā iekļautie praktiskie piemēri jums ļaus ātri atpazīt iespējas, kā uzlabot savu klientu servisu. Sekojot Maikla Hepela ieteikumiem, iegūsiet daudzus apmierinātus klientus, kuri būs gatavi maksāt par piedāvāto pieczvaigžņu servisu, kaut arī jūsu izmaksas būs saglabājušās iepriekšējā līmenī.
Maikls Hepels ir konsultējis tādas starptautiski pazīstamas kompānijas kā Virgin Atlantic, Microsoft, Pearson, HSBC, Scottish Power un daudzas citas.

136 pages, Paperback

First published June 8, 2006

21 people are currently reading
138 people want to read

About the author

Michael Heppell

48 books19 followers

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5 stars
56 (39%)
4 stars
48 (33%)
3 stars
29 (20%)
2 stars
6 (4%)
1 star
3 (2%)
Displaying 1 - 13 of 13 reviews
Profile Image for Andi.
99 reviews
October 22, 2025
Actually, a DNF - I was mandated to read this book at my last employment, and unfortunately, the employment came to an end before the book did!

This is ONLY unfortunate as I was only 2/3 of the way through the book, and who knows, it might be incredible at the end!

However, the part I did get through is definitely not relevant to a customer service role... This is what I was employed as, and the majority of the book is SALES driven... It assumes you have time to research who you are dealing with prior to communication or have control over the running of your role (which most low-level first contact employees do not)... AND that you have bad customer service in the first place...

I can confirm that the customer service at the place I worked was excellent, and we did actually care about each customer, however you CANNOT research the next contact in a CS role so 90% of the suggestions are impossible.

I would therefore NOT recommend this book to anyone in Customer Support... (If you are looking for a read to help you excel, you already DO anything half useful in this book)... BUT i will concede that it will be useful for any direct face to face pre-booked SALES people out there! Lots of great little suggestions for those new to sales, or just wanting to shine up their technique!

Unfortunately, I will not be buying this book to finish it, and I have had to rate it in its usefulness to me (it would have been a zero)
Profile Image for Dario.
161 reviews36 followers
October 19, 2021
I am about to start a new job in customer service. As such, it was only logical to want to read up on customer service beforehand.

This book reads out like a presentation from a motivational speaker. And Michael Heppel is very much a motivational speaker; on top of this one, he's written books such as "How to be Brilliant", "How to Retire Early" or "How to save 1 hour each day", and so on.

I was frankly a bit surprised Pearson would publish this, as (at least in my experience) I've known them as a publisher of academic texts.

Still, this book was for the most part useful and I will return to it.
Profile Image for Carole.
1,137 reviews15 followers
February 23, 2017
An easy and entertaining read for anyone who works with people and wants to improve the service they provide. Lots of examples and common sense strategies that work in all sorts of settings, not just retail. There's no excuse for bad service after reading this!
Profile Image for Lama Fahad.
64 reviews8 followers
February 6, 2014

كتاب جمييل جدا جدا جدا والله بدون مبالغة
قرأت ترجمة محمد فتيحي
لولا سوء الترجمة بعض الاحيان النادرة
استمتعت بقرائته
خمسون فصلاً حددت لي ان أقرأ كل يوم ١٠ فصول
وبحق ممتع ومفيد لأبعد مدى لأصحاب المنشآت
وكل من يعمل في في منشأة
أشكر جدا من دلتني على الكتاب ❤❤
188 reviews
October 12, 2023
Informative and useful. Examples all helped and the short chapters made it seem like a quick read. I read it in 4.5 hours but it felt a lot quicker! Definitely worthwhile a read for those looking to build on their current customer service
1 review
January 14, 2024
Amazing book. Very easy to read, in actual fact this book got me into reading. This is the first book I couldn’t put down.

Structured in an easy flowing manner, broken into small bite size chapters.

This is a must have for any business owner. I will be using this book for years to come.
Profile Image for Sammy.
1,924 reviews19 followers
July 14, 2015
I picked this up and leafed through it on a lark, but the humourous writing kept me reading. There's a lot of sound advice here, interspersed with some great anecdotes, as well as the obligatory bits of drivel here and there.
There's only one chapter where I personally think he's completely off the mark. Honestly? I find nothing more irritating than people constantly throwing my name back at me during a conversation. I also hate constantly having to spell it. One of the things I was pleased about when I got married, was no longer having to spell out my maiden name to Every. Single. Person.
But I guess this book is like most motivational tools. Take on board the useful stuff, ignore the drivel and filler material, and simply use some common sense. A fun read either way.
Profile Image for Robert Hepple.
2,284 reviews8 followers
November 29, 2017
Published in 2006, Five Star Service, One Star Budget tries to give a lot of quick fixes towards improving you customer service in business. The tone is generally upbeat, although there are places like page 78 with the phrase 'We have never lived at a greater time for opportunity and prosperity' seem naïve in the light of the financial meltdown that happened a couple of years later. In spite of minor criticisms like this, the lessons imparted are generally pretty useful, although this will vary from sector to sector.
Profile Image for Dzintars.
18 reviews3 followers
October 6, 2015
Easy to read book. First part was more interesting than that one with specific examples, but still a good reminder on positive thinking and excellent service we can all give with small effort. Reason I read thsi book was that I think this can be applayed to any aspect of life as we ar social beings and in comunication with others we can create b2c perspective anywhere. Definitely book to recomend. Five stars to 5 star service.
Profile Image for Aleksandra Gudelj.
27 reviews12 followers
June 7, 2016
It has many examples , many practical knowledge and a lot of real situations where you can learn great things.
Profile Image for Emilios Charalambous.
2 reviews3 followers
December 20, 2018
Although written in an extremely simple language, it has excellent lessons about consumer interaction. Would recommend to people who just began reading in this sector
Profile Image for Jenian.
10 reviews3 followers
August 13, 2020
A very interesting book with helpful ideas to improve your services and your customer-care skill that you can apply it right away in your daily life ( and at work of course)
Displaying 1 - 13 of 13 reviews

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