Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you to Watch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies turns your marketing techniques into solid gold.
Relevant, useful overview of fundraising but the 3rd edition at least is too dated to be super helpful. A lot has changed over the last decade and by this point any reference to MySpace should be met with a chuckle.
I love the wealth of resources that the "Dummies" books provide. I have 5 full pages of notes after reading this book that are things for me to further investigate on this topic. Great tips on a topic that I knew very little about!
Chap 25 is good: 10 excuses for the failed event. Includes reasons why things go wrong and how to plan ahead or be proactive in the midst of the disaster. Helpful.