“The sick thing about prisons is that, to a point, incarcerated people are very good for the economy: prison jobs, legal fees, construction contracts and political pork. As a bonus, when a government criminalises you, they then have a permanent, excellent tool for controlling you. From an evil point of view, criminalising as many people as possible is good for capitalism and for those in power. Until it unravels.”
You probably knew that bakeries are put into supermarkets, because the smell of baking bread is the one smell that is more likely to make you buy than anything else, but did you know that the anti-smell of human death is artificial cinnamon?...I certainly didn’t. Coupland has plenty of random trivia like this, all throughout this collection which keeps things interesting.
I still have many fond memories of when Coupland, along with the likes of Palahniuk and Easton Ellis, were producing some great fiction from the 90s and even into the mid-decade of the 2000s. Clever and cool, cutting edge works of fiction that really got under your skin and spoke to you in meaningful ways. These were bold, daring, controversial and exciting books that you couldn’t wait to buy and devour. Like his contemporaries, he has gone off the boil over the last ten years or so, producing work that doesn’t seem as focused or as convincing. Coupland’s ability and skills have never been in doubt, his lack of application and effort have more been the problem. He has largely been distracted by other art forms elsewhere, and it often showed in his books, many which were lethargic, inconsistent and left you disappointed.
The vast majority of the material in here, has appeared elsewhere, in one form or another. In particular a large number were in “Generation A”. Yes there is filler in this compilation, some of the short stories, such as “Nine Point Zero” and “666!”, to name only two, read like the literary equivalent of demo tracks or pedestrian instrumentals. Thankfully the good and great outweigh the poor and mediocre and there are many magical moments in here that reminds you why Coupland can be such a wonderful writer. His way of seeing the seemingly normal, every-day, in such a sublime way, he can take that surface banality and elevate it into a cinematic and profound moment, with just the twist of a phrase or the turn of a word. It’s literary origami. It’s this gift that makes him such a lively and inventive writer who keeps you turning the pages in heightened anticipation to see what else he’s going to pull out of the hat.
At its best it largely has the tone of catching up with an excitable old friend down the pub, after a long time, and listening to his many quirky but likeable stories and original thoughts on life with some genuinely compelling insights. Coupland has never been one to hide his love of technology and there is a strong emphasis in here, in particular the internet. He seems incredibly pre-occupied by wi-fi and forever frets over the speed and connection available. He also has a profound love for the dominant search engine, gushing over it and seemingly namedropping it at any opportunity, but he appears suspiciously naïve and uncritical of its many dark sides, like it’s sinister surveillance techniques, it’s chronic tax avoidance and it’s shameless bid for controlling monopolies, which I found a bit disappointing.
He also covers many other topics, from pollution, drones, minimum wage, legalising marijuana, hoarding (When does it become more than just collecting?). We learn of his struggle with chronic, seasonal depression, that seems to have been cured by a light box. It was also interesting to hear him talk about some problems he developed with his hearing. One of the many amusing anecdotes, recalls the time when he was supposed to interview Martin Amis in Vancouver. The pair decided against it and instead Coupland took him to his friend to score some weed instead.
So this was a really enjoyable collection that sees Coupland on buoyant and expansive form, showing his strengths and qualities in their best light. He clearly shows that he can tackle and excel in the shorter forms of writing, most of these short essays run for around 4 pages. Whilst still being able to conjure up a great story or two as well.