Retailing

by Patrick M. Dunne, Robert F. Lusch, Myron Gable

This book takes a practical approach to retailing, focusing on what someone entering the retail field needs to know. When theory is discussed it is explained but not analyzed.

Genres: Business

514 pages, Hardcover

First published January 1, 1992

Reviews

[. · Rating 2 out of 5]

((College read))

I think this is a very good book to read overall if you are looking to get into retailing. My only issue with it is that it is pretty outdated. It mentions that e-tailing is starting to become a bigger thing when it has already been big for at least a decade. It also kept referring to the "recent" 2008-2009 recession. It's not recent anymore. So, this wasn't a bad read for college. I learned a lot about different theories regarding retailing and all of the planning that goes into retailing in general. However, it certainly dragged on when it came to population and various aspects. My class also skipped a chunk of the chapters, which further indicates some of the information is outdated. Hopefully, the authors/publisher will come out with an updated version because quite a bit of the stuff mentioned doesn't necessarily apply anymore. Maybe we will see one in 2021-2023 or so. Unless there already is one, and I'm clueless?

[Ashley · Rating 2 out of 5]

I found this book to be tedious at times but then again, rather informative. For the most part, I found it boring and drawn out. Part of my problem was the fact that I had this textbook for a class that I took during the summer semester, as part of a full course load. The chapters were just so long and having to read 2-3 of them a week on top of my other classes with 2 or more chapters made for a stressful couple of months.

[Dani]

I haven't read this exact copy as the one I have read is not here. However, Dunne is an excellent writer and I found "retailing" first canadian edition by Dunne, Lusch and ricker to be very educational and helpful

[Alina · Rating 5 out of 5]

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