The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. Mass Media in a Popular Culture explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects.
Morris Davis Distinguished Professor of Communication Studies and Cultural Studies, adjunct distinguished professor of anthropology, and the director of the University Program in Cultural Studies at the University of North Carolina at Chapel Hill. He has won numerous awards from the National Communication Association and the International Communication Association, as well as the University of North Carolina Distinguished Teaching Award (for post-baccalaureate teaching). He has been the co-editor of the international journal Cultural Studies for over fifteen years. He has written extensively about the philosophy and theory of culture and communication, and the interdisciplinary practice of cultural studies. His research focused for many years on American popular music and youth culture, but his recent work has turned to the contemporary U.S. political culture and the global struggle over the possible ways of being modern. His work has been translated into a dozen languages.