Inside Art Direction: Interviews and Case Studies

by Steven Brower

Honorable Mention in the Foreword Indie Awards 2016For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result.With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

Genres: Design, Art

Kindle Edition

First published November 19, 2015

Reviews

[Illya Swan · Rating 3 out of 5]

Phenomenal page layouts, illustrations, and print quality. The written content, however, gets repetitive and not very insightful if you've ever successfully worked in teams.

On the bright side, the book can be useful to anyone working or wanting to work in management since a fair chunk of the content highlights the strategies of managing talent.

[Lewistron · Rating 5 out of 5]

Incredibly helpful, insightful and inspiring.