Unleash Possible: A Marketing Playbook That Drives B2B Sales

by Samantha Stone

This is a book that should not only be read by marketers. It's a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!) Jere Doyle, Managing Director Sigma Prime Ventures "Unleash Possible" is filled with case studies and practical "how-tos" delivered with Samantha's warmth and unique insight. It lends a clear path for how to progress your organization forward. She not only shares what we should, and should not, be doing, but she shows you how to get it done, and how to hold marketing accountable to meaningful business metrics. Claudine Bianchi CMO, ClickSoftware "Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!)." Matt Heinz, PresidentHeinz Marketing Inc. "Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately." Carlos Hidalgo CEO ANNUITAS & Author of "Driving Demand" "The most realistic assessment of what's going on in B2B marketing today that I've seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story." Anne Janzer, Marketer and Author "Unleash Possible" is a no-nonsense book withactionableadvice that marketers can use to realize their company's potential. Samantha does this leveraging her straight-forward manner, citing her own real-life experiences to illustrate not just what to do, but how to do it. Easy to read and entertaining to boot, Unleash Possible is a must read for any marketer looking to honestly evaluate their marketing plan and hinge it to what's important to their company. Maribeth Ross, CMO Monetate "The author's acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success." Peter Bauer, CEO Mimecast"

Genres: Business, Buisness

244 pages, Paperback

Published October 16, 2016

Reviews

[Susan · Rating 4 out of 5]

I've been waiting for this book to come out because I respect Samantha Stone's expertise and advice. I'll let you know how it goes. I read it and have more highlighted tips, laughed a lot at her relatable examples and have new ideas for my own marketing, as well as that of my clients. Get this book! It's an easy, fun, HELPFUL read.

[Evelyn Starr · Rating 5 out of 5]

Samantha Stone's straightforward and comprehensive look at B2B marketing helps marketers improve their effectiveness and their relationships with the sales department. Actionable advice abounds. For example, it's not just here's where you need research but here's what kind of research and a bank of good questions to ask. I found the buyer's journey breakdown particularly helpful. What a great resource!

[Swarnendu De · Rating 5 out of 5]

Unleashimg is possible

Go for this book if you want to get deep insights into modern entreprenuerahip methodologies. Its gives a good insight into stones techiques and philosophies.

[Mostafa · Rating 1 out of 5]

Very disappointed by the book. I would expect deep talks about B2B marketing. Nothing new.

[Chuck · Rating 4 out of 5]

Very good for senior management not in the field of marketing.

[Anne Janzer · Rating 4 out of 5]

The modern marketer’s guide to the realities of B2B marketing

Basic marketing advice doesn’t get you far in the pressure-cooker world of complex B2B sales. Samantha Stone is an expert guide, navigating B2B marketing with grace, humor, and a steady eye on the important metrics. Unleash Possible offers practical, actionable advice grounded in experience.

I had the pleasure of reading an early review copy of this book - one of the most realistic take I've seen on what really happens in B2B marketing. I love the practical, actionable slant, and the case studies that you use to illustrate the story. (I also really like the turtle metaphor!)