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LinkedIn for Personal Branding: The Ultimate Guide
AMAZON #1 BESTSELLER - 2021 EDITION
Make a real impact on LinkedIn!
LinkedIn for Personal Branding is truly unique because it
· Strategies on how to position yourself - not just a "how-to" on features · Dozens of real examples and case studies · Best practices for each profile section · Six fresh new chapters about LinkedIn content with examples and strategies · Writing prompts, ideas, and five persona examples for the About essay (summary) · Five unique approaches to the work experience section · Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career · Ways to measure and improve your personal LinkedIn experience · Strategies to build and leverage your brand on LinkedIn · Online Reader Resource website with additional resources and links
Also, you will learn how
· Be more easily found via LinkedIn and Google · Leverage images, videos, links, and new profile sections · Optimize your profile for search and first impressions · Attract prospects and employers with your profile and content · Become a thought leader · Build social proof with recommendations and endorsements · Write an impactful headline · Use best practices for Company page and Groups opportunities
This book is written
· Executives and future executives · Business owners and future business owners · Students and new grads · Independent professionals or consultants · Job seekers
Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
Make a real impact on LinkedIn!
LinkedIn for Personal Branding is truly unique because it
· Strategies on how to position yourself - not just a "how-to" on features · Dozens of real examples and case studies · Best practices for each profile section · Six fresh new chapters about LinkedIn content with examples and strategies · Writing prompts, ideas, and five persona examples for the About essay (summary) · Five unique approaches to the work experience section · Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career · Ways to measure and improve your personal LinkedIn experience · Strategies to build and leverage your brand on LinkedIn · Online Reader Resource website with additional resources and links
Also, you will learn how
· Be more easily found via LinkedIn and Google · Leverage images, videos, links, and new profile sections · Optimize your profile for search and first impressions · Attract prospects and employers with your profile and content · Become a thought leader · Build social proof with recommendations and endorsements · Write an impactful headline · Use best practices for Company page and Groups opportunities
This book is written
· Executives and future executives · Business owners and future business owners · Students and new grads · Independent professionals or consultants · Job seekers
Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
161 pages, Kindle Edition
Published September 16, 2016
260 people are currently reading
153 people want to read
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Displaying 1 - 9 of 9 reviews
February 12, 2022
LinkedIn is a fantastic tool for practically anybody in the world looking to advance their careers, network, market or sell a product or a service. With 740 million members and 55 million companies, LinkedIn has an enormous market share in its particular niche.
For a lot of people, myself included, navigating the social network can be overwhelming, with functionalities being added regularly, an ever-changing algorithm and filtering through what seems to be an endless news feed that flirts between professional and Facebook. How does one make sense of it all and use this powerful tool to advance one’s ambitions and goals?
In comes this book.
Sandra Long is a strong voice on LinkedIn, boasting 24000 followers and a career that has spanned multiple decades, she is currently the head of “Post Road Consulting: LinkedIn and Social Selling Training” and tours the US and Canada training people on how to use LinkedIn to grow their business opportunities. It seemed natural to buy her book in order to learn.
The book is divided into 22 chapters, each discussing a particular element of LinkedIn. They range from the simplest (Creating a profile), the most minute and sadly underrated details (changing the profile URL) to the most challenging (Creating content, Thought Leadership and Personal Branding).
At 240 pages, the 2021 edition isn’t a very long read but I found it to be very informative. It’s very well structured, well written and well researched. It doesn’t fall into the trap of dreary and monotonous writing that most factual and guide books fall into, its fresh, lively and easy to follow while still being to the point.
The content of the book isn’t solely based off armchair thinking and theorizing, it is the fruit of trial and error and multiple case studies that demonstrate the best practices to follow in order to utilize the network. While certain elements, thought leadership and personal branding, can’t obviously be provided in an easy to follow and one size fits all formula, the author does her best to provide enough knowledge and material for the reader to do their own thinking in a more methodical way about the image they want to project, which is all you can hope for in the case of such of a complex problem.
When it comes to complaints, I have very little or none, except maybe not enough case studies. The ones that are there are fantastic but when you find a good thing you want a lot of it, some people may justifiably think that the case studies are anecdotal, however with a bit more research a lot of the best practices seem to replicate across multiple personal and company profiles.
I give it a 5 out of 5 stars for the content, the resources and most importantly the infused courage to write on what I always wrongly feared to be a difficult social network. I look forward to reading more of the author’s work.
For a lot of people, myself included, navigating the social network can be overwhelming, with functionalities being added regularly, an ever-changing algorithm and filtering through what seems to be an endless news feed that flirts between professional and Facebook. How does one make sense of it all and use this powerful tool to advance one’s ambitions and goals?
In comes this book.
Sandra Long is a strong voice on LinkedIn, boasting 24000 followers and a career that has spanned multiple decades, she is currently the head of “Post Road Consulting: LinkedIn and Social Selling Training” and tours the US and Canada training people on how to use LinkedIn to grow their business opportunities. It seemed natural to buy her book in order to learn.
The book is divided into 22 chapters, each discussing a particular element of LinkedIn. They range from the simplest (Creating a profile), the most minute and sadly underrated details (changing the profile URL) to the most challenging (Creating content, Thought Leadership and Personal Branding).
At 240 pages, the 2021 edition isn’t a very long read but I found it to be very informative. It’s very well structured, well written and well researched. It doesn’t fall into the trap of dreary and monotonous writing that most factual and guide books fall into, its fresh, lively and easy to follow while still being to the point.
The content of the book isn’t solely based off armchair thinking and theorizing, it is the fruit of trial and error and multiple case studies that demonstrate the best practices to follow in order to utilize the network. While certain elements, thought leadership and personal branding, can’t obviously be provided in an easy to follow and one size fits all formula, the author does her best to provide enough knowledge and material for the reader to do their own thinking in a more methodical way about the image they want to project, which is all you can hope for in the case of such of a complex problem.
When it comes to complaints, I have very little or none, except maybe not enough case studies. The ones that are there are fantastic but when you find a good thing you want a lot of it, some people may justifiably think that the case studies are anecdotal, however with a bit more research a lot of the best practices seem to replicate across multiple personal and company profiles.
I give it a 5 out of 5 stars for the content, the resources and most importantly the infused courage to write on what I always wrongly feared to be a difficult social network. I look forward to reading more of the author’s work.
June 27, 2023
"LinkedIn for Personal Branding" is an invaluable resource for anyone seeking to leverage the power of LinkedIn to build a strong personal brand and enhance their professional presence. Written by an expert in the field, this book provides practical strategies and actionable tips that can significantly impact your career growth and networking opportunities.
One of the standout features of this book is its comprehensive approach to personal branding on LinkedIn. The author not only explains the fundamental principles of personal branding but also guides readers through the step-by-step process of optimizing their LinkedIn profile, creating compelling content, and engaging with their network effectively. The book caters to both LinkedIn beginners and seasoned users, making it accessible and beneficial for a wide range of readers.
The book is well-structured and easy to follow, with each chapter focusing on a specific aspect of personal branding on LinkedIn. The author's writing style is clear, concise, and engaging, making complex concepts and strategies easy to understand and implement. The inclusion of real-life examples and success stories further adds value and inspiration to the book, allowing readers to see firsthand how effective personal branding can lead to professional success.
One of the greatest strengths of "LinkedIn for Personal Branding" is its emphasis on authenticity and building genuine connections. The author emphasizes the importance of presenting oneself authentically and fostering meaningful relationships rather than focusing solely on self-promotion. This approach sets the book apart from other LinkedIn guides, as it encourages readers to develop a strong personal brand rooted in integrity and value.
Furthermore, the book provides valuable insights into leveraging LinkedIn's features and tools to maximize visibility and engagement. From optimizing your profile for searchability to utilizing LinkedIn groups and publishing platform, the author covers a wide range of strategies that can help readers stand out in a competitive professional landscape.
Overall, "LinkedIn for Personal Branding" is a must-read for professionals looking to harness the power of LinkedIn to enhance their personal brand and career prospects. With its practical guidance, actionable advice, and emphasis on authenticity, this book equips readers with the knowledge and tools to make a lasting impact on the platform. Whether you are a job seeker, entrepreneur, or seasoned professional, this book will undoubtedly help you unlock your professional potential on LinkedIn.
April 26, 2021
Sandra Long has written the definitive guide to personal branding on LinkedIn. The author provides an A to Z overview of how to establish and amplify your “best you” persona (what you want to be known for--knowledge, skill and personality) on the world’s biggest professional online community.
In her thorough review of all LinkedIn sections, she offers both strategic advice and practical tips to help the reader create their winning profile and establish their presence through content creation and relationship-building. I learned so much about the foundations of branding and networking on LinkedIn.
Another highlight is the author’s guidance on the different brand-communicating activities, including posting articles, making mentions, and recommending and endorsing others. My biggest change is to spend more time liking and commenting on the other’s posts, something I only sporadically did because I didn’t see it as a way to express my personal brand. It is.
Sandra Long provides fresh perspectives on many new LinkedIn features, including the about essay, featured section and professional portfolio. The author shares and demonstrates how you can communicate your personal brand using this new functionality. Examples of profiles, including the author’s, illustrate the key points and helped me redesign my profile.
There is value for everyone in this book, from people looking to create a personal brand, extend the value they provide to their community, build awareness for their services, seek a job or find sales leads. It is a must-have resource if you want to create a professional, consistent, interesting and compelling personal brand on the largest professional online platform. Every chapter will give you ways to communicate your “best you” to achieve your goals. Why not invest in your future now?
In her thorough review of all LinkedIn sections, she offers both strategic advice and practical tips to help the reader create their winning profile and establish their presence through content creation and relationship-building. I learned so much about the foundations of branding and networking on LinkedIn.
Another highlight is the author’s guidance on the different brand-communicating activities, including posting articles, making mentions, and recommending and endorsing others. My biggest change is to spend more time liking and commenting on the other’s posts, something I only sporadically did because I didn’t see it as a way to express my personal brand. It is.
Sandra Long provides fresh perspectives on many new LinkedIn features, including the about essay, featured section and professional portfolio. The author shares and demonstrates how you can communicate your personal brand using this new functionality. Examples of profiles, including the author’s, illustrate the key points and helped me redesign my profile.
There is value for everyone in this book, from people looking to create a personal brand, extend the value they provide to their community, build awareness for their services, seek a job or find sales leads. It is a must-have resource if you want to create a professional, consistent, interesting and compelling personal brand on the largest professional online platform. Every chapter will give you ways to communicate your “best you” to achieve your goals. Why not invest in your future now?
March 26, 2024
Decent read on all the things that one can do to improve branding on LinkedIn
Most of the suggestions are known in some way or the other; However, all of it has been put together in a structured format.
Main thing is not about reading the book but following the suggestions given.
Here are my top takeaways:
1. Profile section should be complete and updated all the time. Not one or two sections of it but every possible section of profile page.
2. Engaging on Linkedin is not just posting content but responding/ commenting to others' posts as well
3. Learning or creating a niche will help
Most of the suggestions are known in some way or the other; However, all of it has been put together in a structured format.
Main thing is not about reading the book but following the suggestions given.
Here are my top takeaways:
1. Profile section should be complete and updated all the time. Not one or two sections of it but every possible section of profile page.
2. Engaging on Linkedin is not just posting content but responding/ commenting to others' posts as well
3. Learning or creating a niche will help
January 20, 2025
I thought I was doing well on LinkedIn. I was getting profile views, as well as impressions and comments on my posts. Perhaps I just needed to just post more?
Sandra Long makes it clear it’s doing the right things that matter. Her book provides clear explanation of how to build a complete LinkedIn profile. Sandra pointed out the different sections of my profile that I didn’t know existed.
Just as important is what you post. An area where I need to improve is promoting others. That’s advice I will take to heart.
Highly recommend reading the book and following Sandra on LinkedIn. She constantly shares ideas that will help us all improve.
Sandra Long makes it clear it’s doing the right things that matter. Her book provides clear explanation of how to build a complete LinkedIn profile. Sandra pointed out the different sections of my profile that I didn’t know existed.
Just as important is what you post. An area where I need to improve is promoting others. That’s advice I will take to heart.
Highly recommend reading the book and following Sandra on LinkedIn. She constantly shares ideas that will help us all improve.
April 24, 2023
I highly recommend this book for its readability, practical advice and insights for bolstering profile LinkedIn profiles, communicating personal brand voice, and making the best possible first impression of your genuine self.
The book also offers advice on posts, content, and amalgamating everything relevant about personal and professional brands in one place.
I’ve easily read a dozen books on LinkedIn. This is easily the most comprehensive of them all!
The book also offers advice on posts, content, and amalgamating everything relevant about personal and professional brands in one place.
I’ve easily read a dozen books on LinkedIn. This is easily the most comprehensive of them all!
August 21, 2023
Solid enough book. Nothing eye-opening or specific about getting leads, clients, sales and profits though which is a shame as that's the end-goal for most people on LinkedIn (unless they want job opportunities...in which case the book doesn't give any specific advice about that either)
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February 5, 2024Don't read this book, anything you can learn from this book you can learn from a 10 minute YouTube video.
April 2, 2025
Amazing starter book for personal branding noobs. All about LinkedIn profile optimization. Category: PERSONAL BRANDING NOOBS
Displaying 1 - 9 of 9 reviews