Logo-a-gogo: Branding Pop Culture

by Rian Hughes, Grant Morrison (Foreword)

For more than 20 years, Rian Hughes has been a versatile designer, illustrator and lettering artist working for international clients in the fields of publishing, music, sports, telecommunications, fashion and more. He has specialized in creating logo designs for the comic industry, notably for DC and Marvel products, including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, and The Atom. He has also designed logos for posters, CDs, and clothing, and produced branding for clients such as Hasbro, the Cartoon Network, Virgin Airways, Eurostar, and the BBC. This compendium is packed full of the best of his logo designs and offers an insight into the creative process behind his work. Preliminary sketches are shown alongside the final design, and accompanied by author commentary. An essential reference for designers to draw on in branding and other graphic design projects, the book will also fascinate anyone interested in contemporary culture. This is as good as it gets for those looking for a source of cool and inspirational logo design.

576 pages, Hardcover

Published April 2, 2018

About the author

Rian Hughes is a designer, illustrator, comic book artist, type designer and writer. From his studio, Device, he has produced watches for Swatch, Hawaiian shirts, logo designs for Batman and Spiderman and an iconoclastic revamp of British comic hero Dan Dare. His first novel is 'XX'. He has an extensive collection of Thunderbirds memorabilia, a fridge full of vodka, and a stack of easy listening albums which he plays very quietly.

Reviews

[Tim Lapetino · Rating 5 out of 5]

You can’t just read Rian Hughes’ design monograph Logo-A-Gogo—you have to marinate in it. This collection of his logo design work for everyone from DC Comics to Nickelodeon to James Bond is epic in scope and scale. Weighing in at more than 550 pages, it is both a collection of Rian’s phenomenal work across culture and also a self-contained design inspiration book.

I’ve been a fan of his work for more than 20 years, and Rian’s ability to traverse pop culture, typographic styles, and decades effortlessly make him a powerhouse of design. I’m inspired by his amazing chameleon ability to swap styles and run the gamut from serious and staid to the poppiest bubblegum pop. While this is rare for a designer doing commercial client work, I think Hughes has really made an impact on visual culture.

Highly recommended for any serious logo designer and pop culture fans. But be warned—this book is gigantic, and I mean that in the best possible way.