Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business

by Jason McDonald

UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK!

NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing
Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy.
Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers.
Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing.

A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald

Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.

If you know how... you can market on social media effectively.

But do you know how?

Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?

Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media.

With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes

SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.

PLATFORM MARKETING STEP-BY-STEP - an explanation of:

Facebook Marketing - Facebook for Business
LinkedIn Marketing - LinkedIn for Business
Twitter Marketing - Twitter for Business
YouTube Marketing - YouTube for Business
Pinterest Marketing - Pinterest for Business
Yelp / Local - Marketing via Yelp, Google+ and other local review sites
Epilogue - the "new" kids on the block of Snapchat and Instagram

POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts.

364 pages, Kindle Edition

Published October 18, 2016

About the author

Jason's books focus on SEO (Search Engine Optimization), Social Media Marketing, and Google Ads - the three pillars of digital marketing. He is founder and Senior SEO / Social Media Director of the JM Internet Group. He also teaches for Stanford University (Continuing Studies). Dr. McDonald received his Ph.D. from the University of California, Berkeley, in 1992 and his BA from Harvard University in 1985. Dr. McDonald is AdWords certified. Got a question? Just Google 'Jason McDonald,' - he's there at the top. Then visit his website and send him a question. Jason answers questions from readers every day.

Reviews

[Tina B.]

Social media marketing is no longer something any business can ignore. However, learning effective social media strategies, along with the right tools, to make it easier and more effective can be like searching for the proverbial needle in a haystack. There are countless numbers of books and courses on the subject, but most leave you feeling like you learned just enough to realize you have no clue what to do next. That is not the case with “Social Media Marketing Workbook 2017”.

This book simplifies social media marketing as a whole, then breaks it down for the different platforms. What makes this book better than the rest is that it also gives you the tools you need to make your first (or next) social media marketing campaign less mind-boggling work — and more effective. This book is perfect for any size business — or for anyone who wants to learn to use social media as a way to market products, services, or ideas.

[Cheryl A Gulick]

I thought that this was simple and easy to understand. My husband and I are thinking of opening our own business eventually and I think that this will help out a lot with us advertising and getting our business up off the ground. Lots of helpful links provided in this to help you out.