Developing Major Gifts: Turning Small Donors into Big Contributors: .

by Laura Fredricks

Need to raise major gifts or large capital campaign gifts? Developing Major Gifts has the insightful answers and cost-effective techniques you can use today that will deliver tremendous returns for years to come! Lively and engaging, this book will guide you through the most comprehensive step-by-step approach to raising large and repeat gifts. Helpful tips, real examples, and recaps at the end of each chapter makes this an easy way to learn what it takes to get these types of gifts, again and again.

Genres: Professional Development

241 pages, Paperback

First published December 25, 2003

Reviews

[Leeann]

Another great read for development professions, although slightly outdated in terms of some of the communication styles-could do with an update to bring it out of the late 90s/early 2000s. The examples were wonderful illustrations of the techniques and best practices outlined in each chapter. This book would set any organization up well for starting or improving a major gifts program.

[MariMel]

Although the book may be a little outdated now, it gave me lots of great ideas on developing and maintaining major donors.