Customer CEO: How to Profit from the Power of Your Customers

by Chuck Wall, Michael Port

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.

240 pages, ebook

First published March 31, 2013

About the author

"I wrote Customer CEO to help every business person profit from the power of their customers. There's been a sea change in who controls the conversation today; it's the customer, not the company. This book provides a roadmap with the strategies, tactics and tools to help you thrive and build a better future." - Chuck Wall, author

Chuck Wall is the founder of Customer CEO, the Austin-based customer research, engagement and marketing company. A serial entrepreneur, Chuck has started seven other enterprises across multiple industries. He's an expert in understanding the needs of customers, having interviewed and surveyed over 100,000 of them in virtually every business category.

Chuck has helped hundreds of companies, from the Fortune 100 to start-ups, acquire and retain hundreds of thousands of new customers. He is a contributor to Forbes and Fast Company, writing about leadership, innovation, and, of course, customers. He blogs at customerceoconsulting.com and tweets @customerceo.

By purchasing Customer CEO, you are also partnering with Chuck to help provide the equivalent of a lifetime of fresh drinking water to a family in the developing world in desperate need of safe water. Over 1.1 billion people (around one in eight of the world's population) do not have access to safe water. Every day, women and children face the hardship of collecting water from long distances for their families. This filthy, contaminated water endangers lives and prevents children from growing up into strong, healthy adults. For every 500 copies of Customer CEO sold, Chuck will provide a family with Compassion's Water of Life clean water system. That's over 1 million gallons for a child and his or her family. You can read more about this lifesaving mission at customerceoconsulting.com/water.

Reviews

[Maxlord · Rating 3 out of 5]

Too obvious. But has few interesting facts.

[Susan]

eh, turns out, the customer is always right.