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The Brian Tracy Success Library
Negocjowanie
Negocjacje stanowią ważny element prawie wszystkich naszych relacji – osobistych i zawodowych. Krótko mówiąc, osoby, które nie potrafią dobrze negocjować, ryzykują, że staną się ofiarami dobrych negocjatorów.
W swojej karierze Brian Tracy, ekspert w zakresie sukcesu, negocjował umowy warte miliony dolarów. Teraz także ty, dzięki temu zwięzłemu poradnikowi, możesz zostać znakomitym negocjatorem oraz nauczyć się, jak:
wykorzystać sześć najważniejszych stylów negocjacji
użyć siły emocji do osiągnięcia porozumienia
wykorzystać czas w celu osiągnięcia przewagi
przygotować się jak zawodowiec i przystąpić do negocjacji z pozycji siły
klarownie analizować obszary porozumienia i różnicy zdań
kiedy i w jaki sposób przerwać negocjacje
jak opanować wiele innych technik negocjacji
Pełna typowej dla Briana Tracy mądrości, ta mała książeczka daje ci do ręki umiejętności zawodowego negocjatora.
W swojej karierze Brian Tracy, ekspert w zakresie sukcesu, negocjował umowy warte miliony dolarów. Teraz także ty, dzięki temu zwięzłemu poradnikowi, możesz zostać znakomitym negocjatorem oraz nauczyć się, jak:
wykorzystać sześć najważniejszych stylów negocjacji
użyć siły emocji do osiągnięcia porozumienia
wykorzystać czas w celu osiągnięcia przewagi
przygotować się jak zawodowiec i przystąpić do negocjacji z pozycji siły
klarownie analizować obszary porozumienia i różnicy zdań
kiedy i w jaki sposób przerwać negocjacje
jak opanować wiele innych technik negocjacji
Pełna typowej dla Briana Tracy mądrości, ta mała książeczka daje ci do ręki umiejętności zawodowego negocjatora.
107 pages, Paperback
Published January 1, 2014
151 people are currently reading
1423 people want to read
About the author
Brian Tracy
1,396 books5,171 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
Ratings & Reviews
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Displaying 1 - 30 of 80 reviews
January 7, 2023
Tiene únicamente el punto de vista como comprador no como vendedor, tiene conceptos generales muy buenos sobre la negociación pero sí estas familiarizado con el tema o sos un negociador profesional no encontrarás muchos conceptos nuevos
April 14, 2018
خیلی مفید و جالب بود این کتاب و بنظرم نیاز هر جامعه ای هست تا بدونه که چطور باید مذاکره کرد و چطور باید برای رسیدن به توافق تلاش کرد. بنظرم آموزش این اصول در دبیرستان خیلی کمک کننده میتونه باشه تا تدریس بعضی از دروس بی هدف که کاری جز پر کردن ساعت مدرسه ندارن و در واقع خروجی ای هم ندارن. اما بهتره مسائلی از این دست که در کتاب توضیح داده شده و موارد مشابه که در زندگی اجتماعی ما کاربرد دارن در همین سطوح به آموزش گذاشته بشه.
April 30, 2022
بازمانده از دوران خامی و بادهای در کله ی یک پسر خویشفرمای 18-19 ساله
March 17, 2018
remember always to the right win/win deal with people .. U're negotiating for akhira otherways ;)
April 27, 2024
Brian Tracy is an omniscient author who can share his insights into personal management, administration, business, growth, etc. This book is a marvel from him as well.
Tracy's exploration of negotiation, a pivotal skill in the realms of sales and marketing, is not just theoretical. His insights are immediately applicable to your business ventures, making this book an indispensable resource for personal development and negotiation strategies.
Tracy's exploration of negotiation, a pivotal skill in the realms of sales and marketing, is not just theoretical. His insights are immediately applicable to your business ventures, making this book an indispensable resource for personal development and negotiation strategies.
May 16, 2019
A short book but a very useful book mostly for those who are running business and even for daily life when countering situation that need negotiations it contains very useful points for negotiations to have win-win agreement. We all know how Brian Tracy's books are so useful if we apply it in our daily life.
July 27, 2017
Short but very comprehensive book about the art of negotiation.
The book tells really simple but crucial principles about the art of negotiation. However, though the principles might sound simple, practicing and implementing them in real life is not easy at all.
The book tells really simple but crucial principles about the art of negotiation. However, though the principles might sound simple, practicing and implementing them in real life is not easy at all.
December 30, 2020
While the content is good, it felt like the negotiation tips and examples were primarily from the buyer's perspective and not as much from the seller's perspective.
So, if you are looking to improve your negotiation skills as a sales person, this may not be the best book.
So, if you are looking to improve your negotiation skills as a sales person, this may not be the best book.
September 5, 2017
Corto pero acertado en su exposición. No hay fórmulas mágicas sino sentido común y orden en las ideas.
May 6, 2018
A regular book with basic concepts and recommendations. Good to have them in top of mind but nothing outstanding
February 10, 2024
Introduction: A Timely Recommendation Upon my father's recommendation, I turned to Brian Tracy's "Negotiation" during a crucial phase of career advancement and transition. This book arrived as I navigate the complexities of job hunting and prepare for roles that require adept negotiation skills, particularly in environments influenced by union environments. Having appreciated Tracy's insights in "No Excuses," I was intrigued to see how his second book would equip me with strategies for these specific challenges.
Comprehensive Overview: Negotiation as a Lifelong Skill Tracy's journey through the negotiation process, from the first to the twenty-first chapter, underscores the practice as both a relational endeavor and a skill that one can develop over time. The book emphasizes the pursuit of win-win outcomes and the value of negotiation as a learned competence, resonating with my belief in the importance of fostering positive relationships while achieving one’s objectives.
Strengths: Directness and Practical Application The core strength of "Negotiation" lies in its succinctness and the practicality of its examples, which span from employment negotiations to buying and selling in personal life. Tracy's ability to distill complex negotiation scenarios into actionable strategies provides readers with a concise guide that is both informative and easy to digest.
Areas for Enhancement: Depth of Relationship Building While the book succeeds in covering a wide range of negotiation contexts, it could delve deeper into the nuances of mindset and relationship-building in negotiations. Although it champions an empathetic approach, certain strategies presented, such as the 'walk-away' technique, seem to contradict this philosophy, hinting at potential manipulative undertones.
Conclusion: A Worthwhile Read with Room for Improvement Overall, "Negotiation" by Brian Tracy is a valuable resource for individuals stepping into leadership roles within unionized settings, offering a broad spectrum of negotiation strategies. My Goodreads rating of 3 out of 5 reflects its practical usefulness, tempered by a wish for a more in-depth exploration of the relational aspects of negotiation. Despite its occasional dryness, the insights gained are undeniably beneficial for those looking to enhance their negotiation capabilities.
#Negotiation #BrianTracy #NoExcuses #TheClarkCommunique #Leadership #UnionNegotiations #BookReview
Comprehensive Overview: Negotiation as a Lifelong Skill Tracy's journey through the negotiation process, from the first to the twenty-first chapter, underscores the practice as both a relational endeavor and a skill that one can develop over time. The book emphasizes the pursuit of win-win outcomes and the value of negotiation as a learned competence, resonating with my belief in the importance of fostering positive relationships while achieving one’s objectives.
Strengths: Directness and Practical Application The core strength of "Negotiation" lies in its succinctness and the practicality of its examples, which span from employment negotiations to buying and selling in personal life. Tracy's ability to distill complex negotiation scenarios into actionable strategies provides readers with a concise guide that is both informative and easy to digest.
Areas for Enhancement: Depth of Relationship Building While the book succeeds in covering a wide range of negotiation contexts, it could delve deeper into the nuances of mindset and relationship-building in negotiations. Although it champions an empathetic approach, certain strategies presented, such as the 'walk-away' technique, seem to contradict this philosophy, hinting at potential manipulative undertones.
Conclusion: A Worthwhile Read with Room for Improvement Overall, "Negotiation" by Brian Tracy is a valuable resource for individuals stepping into leadership roles within unionized settings, offering a broad spectrum of negotiation strategies. My Goodreads rating of 3 out of 5 reflects its practical usefulness, tempered by a wish for a more in-depth exploration of the relational aspects of negotiation. Despite its occasional dryness, the insights gained are undeniably beneficial for those looking to enhance their negotiation capabilities.
#Negotiation #BrianTracy #NoExcuses #TheClarkCommunique #Leadership #UnionNegotiations #BookReview
March 19, 2021
#বই_পর্যালোচনা:
নেগোসিয়েশন: ব্রায়ান ট্রেসি
Negotiation by Brian Tracy
প্রকাশনা: AMACOM, American Management Association
প্রথম প্রকাশ, ২০১৩
© 2013 Brian Tracy
মূল্য: ১৭৫ টাকা
নেগোসিয়েশন। একে বাংলায় বলা যেতে পারে দর কষাকষি, কথায় জেতার কৌশল অথবা আলাপ-আলোচনা। নেগোসিয়েশন এক ধরনের দক্ষতা। আর অন্য সব দক্ষতার মতো এটাও শেখা যায়।
অন্যের জামাকাপড়, অবস্থা, পরিস্থিতি বা চুক্তির শর্তাবলি দেখে কখনও ভয় পাবেন না। ভয়ের বিপরীত আচরণ করে ভয় দূর করতে পারেন। একে বলে 'systematic desensitization'. সিস্টেমেটিক ডিসেনসিটাইজেশন পদ্ধতি বলে, আপনি যদি আপনার ভীতির সম্মুখীন হন এবং কাজটি বারবার করে যান, তবে একসময় ভয় দূর হয়ে যাবে। ভয় যেমন এক ধরনের অভ্যাস, সাহসও তেমন এক ধরনের অভ্যাস।
প্রত্যাখ্যান কোনো ব্যক্তিগত বিষয় নয়। প্রত্যাখ্যানকে ব্যক্তিগতভাবে নিবেন না। আমি যখন থেকে এই ধারণা পেয়েছি তখন থেকে একজন অসাধারণ বিক্রয়কর্মী হয়ে উঠেছি।
নেগোসিয়েশন এক ধরনের খেলার মতো। এটা গুরুগম্ভীর কোনো বিষয় নয়, বাঁচা-মরার ব্যাপার নয়। এটাকে এক ধরনের খেলা হিসাবে ধরে নিন।
দুই ধরনের নেগোসিয়েশন আছে। একটি হচ্ছে ওয়ান অফ স্টাইল (one-off style) তথা দর-কষাকষি কেবল একবারই করব। আরেকটি হচ্ছে লন্ডন নেগোসিয়েটিং (long-term negotiation) তথা দীর্ঘমেয়াদি আলাপ-আলোচনা।
পুরো ১২ পৃষ্ঠার রিভিউ পড়তে ক্লিক করুন: http://thikdarona.blogspot.com/2021/0...
নেগোসিয়েশন: ব্রায়ান ট্রেসি
Negotiation by Brian Tracy
প্রকাশনা: AMACOM, American Management Association
প্রথম প্রকাশ, ২০১৩
© 2013 Brian Tracy
মূল্য: ১৭৫ টাকা
নেগোসিয়েশন। একে বাংলায় বলা যেতে পারে দর কষাকষি, কথায় জেতার কৌশল অথবা আলাপ-আলোচনা। নেগোসিয়েশন এক ধরনের দক্ষতা। আর অন্য সব দক্ষতার মতো এটাও শেখা যায়।
অন্যের জামাকাপড়, অবস্থা, পরিস্থিতি বা চুক্তির শর্তাবলি দেখে কখনও ভয় পাবেন না। ভয়ের বিপরীত আচরণ করে ভয় দূর করতে পারেন। একে বলে 'systematic desensitization'. সিস্টেমেটিক ডিসেনসিটাইজেশন পদ্ধতি বলে, আপনি যদি আপনার ভীতির সম্মুখীন হন এবং কাজটি বারবার করে যান, তবে একসময় ভয় দূর হয়ে যাবে। ভয় যেমন এক ধরনের অভ্যাস, সাহসও তেমন এক ধরনের অভ্যাস।
প্রত্যাখ্যান কোনো ব্যক্তিগত বিষয় নয়। প্রত্যাখ্যানকে ব্যক্তিগতভাবে নিবেন না। আমি যখন থেকে এই ধারণা পেয়েছি তখন থেকে একজন অসাধারণ বিক্রয়কর্মী হয়ে উঠেছি।
নেগোসিয়েশন এক ধরনের খেলার মতো। এটা গুরুগম্ভীর কোনো বিষয় নয়, বাঁচা-মরার ব্যাপার নয়। এটাকে এক ধরনের খেলা হিসাবে ধরে নিন।
দুই ধরনের নেগোসিয়েশন আছে। একটি হচ্ছে ওয়ান অফ স্টাইল (one-off style) তথা দর-কষাকষি কেবল একবারই করব। আরেকটি হচ্ছে লন্ডন নেগোসিয়েটিং (long-term negotiation) তথা দীর্ঘমেয়াদি আলাপ-আলোচনা।
পুরো ১২ পৃষ্ঠার রিভিউ পড়তে ক্লিক করুন: http://thikdarona.blogspot.com/2021/0...
July 22, 2025
🧠 A Great Starting Point for Learning to Negotiate
This is a great book for anyone who wants to start learning how to negotiate. I gave it five stars because it taught me simple, practical principles that I could apply right away. Personally, I used to give in too easily during deals and struggled to find good outcomes. This book helped me realize that negotiation is a skill you can learn and improve with practice.
One of the most powerful lessons was the importance of the win-win mindset—clearly understanding what I want, listening to the other side, and working toward an outcome that benefits both. I’ve already applied some of these ideas in recent purchases and seen positive results.
It’s not a deep or technical book, but it’s clear, motivating, and perfect for beginners. I only wish a few concepts had more examples or dialogue. Still, it gave me a solid foundation to keep practicing and improving.
Highly recommended for anyone who wants to gain confidence and stop overpaying—because negotiating well can help you spend less and earn more.
This is a great book for anyone who wants to start learning how to negotiate. I gave it five stars because it taught me simple, practical principles that I could apply right away. Personally, I used to give in too easily during deals and struggled to find good outcomes. This book helped me realize that negotiation is a skill you can learn and improve with practice.
One of the most powerful lessons was the importance of the win-win mindset—clearly understanding what I want, listening to the other side, and working toward an outcome that benefits both. I’ve already applied some of these ideas in recent purchases and seen positive results.
It’s not a deep or technical book, but it’s clear, motivating, and perfect for beginners. I only wish a few concepts had more examples or dialogue. Still, it gave me a solid foundation to keep practicing and improving.
Highly recommended for anyone who wants to gain confidence and stop overpaying—because negotiating well can help you spend less and earn more.
November 10, 2019
As for me, this particular book is the one to be read in a train or in a queue.
Considering the models list:
There are several models which are dupls or a parts of each other. No certain examples for majority of the structures, and if they are presented they are hardly could be named true-to-life: for example, I can't imagine the govermental structure to approve postpayment terms instead of advance when I declare that I will be able to make a payback only after the income is formed. Though my doubts are based on my previous expirience in Russian reality (the country I was born), I hardly believe the confidence and open-mindedness to different approaches are those key skills to succeed despite of the location and traditions.
Anyway, this information might not go amiss on a way of the motivation achievement.
Considering the models list:
There are several models which are dupls or a parts of each other. No certain examples for majority of the structures, and if they are presented they are hardly could be named true-to-life: for example, I can't imagine the govermental structure to approve postpayment terms instead of advance when I declare that I will be able to make a payback only after the income is formed. Though my doubts are based on my previous expirience in Russian reality (the country I was born), I hardly believe the confidence and open-mindedness to different approaches are those key skills to succeed despite of the location and traditions.
Anyway, this information might not go amiss on a way of the motivation achievement.
April 11, 2023
Está muy bueno para principiantes, si fuera un principiante le daría la calificación completa, y si nunca has estado en una formación relacionada a la negociación recomiendo su lectura.
Recordé algunos principios de negociación que aprendí en capacitaciones que he realizado a lo largo de mi vida. Para personas ya familiarizadas con el tema lo que les puede aportar es orden a las diferentes ideas sobre el tema que ya han aprendido, pero no novedades. Seguramente esto se debe a que Tracy es uno de los popularizadores de las técnicas de negociación que se enseñan en capacitaciones, entonces los capacitadores se remiten a lo que ha dicho este autor.
Me gustó que el enfoque enfatizado que hace de la negociación como una práctica benévola que busca el ganar-ganar. No tiene un enfoque competitivo-manipulativo como algunos libros que cada tanto se ponen de moda.
Recordé algunos principios de negociación que aprendí en capacitaciones que he realizado a lo largo de mi vida. Para personas ya familiarizadas con el tema lo que les puede aportar es orden a las diferentes ideas sobre el tema que ya han aprendido, pero no novedades. Seguramente esto se debe a que Tracy es uno de los popularizadores de las técnicas de negociación que se enseñan en capacitaciones, entonces los capacitadores se remiten a lo que ha dicho este autor.
Me gustó que el enfoque enfatizado que hace de la negociación como una práctica benévola que busca el ganar-ganar. No tiene un enfoque competitivo-manipulativo como algunos libros que cada tanto se ponen de moda.
June 18, 2024
As an avid reader of self-improvement and negotiation books, I was eager to dive into Brian Tracy's "Negotiation." However, my experience with this book left much to be desired. Tracy's writing style came across as overly preachy, often stating principles without offering much depth or new insights.
Moreover, the book didnt have enough real-world examples or case studies to illustrate its points effectively. Without these, it was challenging to envision how to apply Tracy's advice in practical negotiation scenarios.
In summary, while "Negotiation" by Brian Tracy touches on fundamental negotiation strategies, its preachy tone and repetitive nature detract from its potential value. Readers seeking a more insightful and engaging exploration of negotiation techniques may want to consider other options in the genre
Moreover, the book didnt have enough real-world examples or case studies to illustrate its points effectively. Without these, it was challenging to envision how to apply Tracy's advice in practical negotiation scenarios.
In summary, while "Negotiation" by Brian Tracy touches on fundamental negotiation strategies, its preachy tone and repetitive nature detract from its potential value. Readers seeking a more insightful and engaging exploration of negotiation techniques may want to consider other options in the genre
March 16, 2022
Brian clearly delivers his points and challenged my preconceived ideas of where, when and who negotiates. His frequent use of anecdotes helps anchor his ideas to the real world, and he also uses examples that are sourced from a variety of experiences (car deals, business deals, store sales, couples discussion, house sales, rental agreements, etc). Very worth the read, and I will be perusing to the relevant chapter for tips for the type of bargaining I fare the worst at: one-off adversarial bargaining!
Kudos Brian for giving me more confidence in this life long skill
Kudos Brian for giving me more confidence in this life long skill
July 15, 2024
I have been a fan of Brian Tracy since the 1980's when I purchased my first of his audiobook programs. He's an excellent communicator and speaks slowly enough to make sure you have time to really process and contemplate what he is speaking of. He has a knack for emphisizing key points in such a way that they stick in your memory. Personally, it's been a while since I read this, but I do recall it helped me considerably at that time.
July 4, 2025
Great book on how to become a better negotiator
If you want to become a better negotiator or even you want to be successful in the things you do in life, this is a must read book. There is some great information in this book that will help you negotiate everything from a new car or house to selling a product or service and to even getting a new job.
If you want to become a better negotiator or even you want to be successful in the things you do in life, this is a must read book. There is some great information in this book that will help you negotiate everything from a new car or house to selling a product or service and to even getting a new job.
July 31, 2018
Good techniques
Thanks for sharing your experience and knowledge with us. It's amazing how negotiation skills help one onto the path of personal and professional development and success.
Thanks for sharing your experience and knowledge with us. It's amazing how negotiation skills help one onto the path of personal and professional development and success.
February 15, 2020
Hiện đang học đến môn Negotiation nên dạo này cũng tò mò đến Thuật đàm phám khá nhiều. Nhân tiện trong tủ sách có quyển Negotiation của Mr.Brian Tracy nên đọc luôn.
Là một người nhập môn trong thương thuyết nên khi đọc quyển sách này khá là dễ hiểu, có nhiều dẫn chứng cho người đọc hình dung.
Là một người nhập môn trong thương thuyết nên khi đọc quyển sách này khá là dễ hiểu, có nhiều dẫn chứng cho người đọc hình dung.
December 31, 2021
Excelente marco de referencia para mejorar las negociaciones,
El libro es un compendio de las mejores prácticas relacionadas con la negociación y se basa en el método Harvard. Vale cada centavo.
El libro es un compendio de las mejores prácticas relacionadas con la negociación y se basa en el método Harvard. Vale cada centavo.
November 5, 2023
Lo leí porque insistieron al recomendarlo, me interesa el tema, pero no es lo que estaba buscando.
Si bien, me alegra que no es un libro teórico, se centra en muchos tips y sólo de un lado de la negociación.
Tal vez resalté unos 3 consejos. Es un libro corto que no volveré a consultar.
Si bien, me alegra que no es un libro teórico, se centra en muchos tips y sólo de un lado de la negociación.
Tal vez resalté unos 3 consejos. Es un libro corto que no volveré a consultar.
February 17, 2017
This book is great for knowing the basic of negotiation. But most of the book is about telling negotiation for buyer, when I expect both or to be a sales more.
August 10, 2017
کتاب خوبی بود، به زبان ساده خیلی از نکات مهم مذاکره را بیان کرده است که به کار گیری آنها بی نتیجه نخواهد بود، مطالعه این کتاب را توصیه می کنم.
October 1, 2017
Nice read. Made me realize life's all about 'negotiation'!
January 20, 2018
Read, learn, repeat.
As many this type of books ir should be read more then few times, until you manage to take a real use of info it has.
As many this type of books ir should be read more then few times, until you manage to take a real use of info it has.
February 23, 2018
Short, but very helpful book.
September 19, 2018
Good to see documented general acts of Negotiation.
November 19, 2018
Instructional
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