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Equity Crowdfunding: The Complete Guide For Startups And Growing Companies
Raise Money & Gain Exposure At The Same Time!⭐⭐⭐⭐⭐---
Equity crowdfunding is a new, fresh alternative to Silicon Valley venture capital. Hundreds of thousands, or even millions of dollars, can be raised by offering shares in your startup to members of the public.
Gaining marketing exposure and raising business funding are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money, then spend it on marketing. Until now!
A New Hybrid of Venture Capital & Kickstarter.Equity crowdfunding is a new form of investment banking for startups, small business and new business, enabled by advances in fintech.
The entrepreneurs set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders and gain all the promotional benefits that come with a larger 'crowd'.
And unlike the "rewards" crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares, instead of a pre-ordered product. This means it can be used by more varied business models, and typically attracts a lot more money. If you are successful at equity crowdfunding, your days of bootstrapping your product launch will be over!
This Book Will Show You How.Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.
The author, Nathan Rose, comes from an investment banking background, advising companies on initial public offerings. Now, he brings the same practical experience to new business, small business, and startups.
In this step-by-step guide, you will ✅ The forces in fintech which have brought equity crowdfunding to where it is today
✅ A comparison with business funding through bootstrapping, family & friends, incubators, Silicon Valley venture capital, and Kickstarter.
✅ The biggest mistakes that can kill an offer before it has even begun
✅ How to build critical momentum - one company raised £1 million in 96 seconds!
✅ How to construct a marketing plan to get people literally counting down to your launch
✅ How to salvage an offer which is "stuck", and re-ignite the momentum
✅ What past campaigns wished they had known before they had started
✅ The incredible impact equity crowdfunding can have on your business and profile
The World's Most Comprehensive ResourceThe very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution.
Featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.
The only book necessary for startups, incubators, accelerators, co-working spaces, universities, education institutions, and business networks.
Equity crowdfunding is a new, fresh alternative to Silicon Valley venture capital. Hundreds of thousands, or even millions of dollars, can be raised by offering shares in your startup to members of the public.
Gaining marketing exposure and raising business funding are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money, then spend it on marketing. Until now!
A New Hybrid of Venture Capital & Kickstarter.Equity crowdfunding is a new form of investment banking for startups, small business and new business, enabled by advances in fintech.
The entrepreneurs set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders and gain all the promotional benefits that come with a larger 'crowd'.
And unlike the "rewards" crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares, instead of a pre-ordered product. This means it can be used by more varied business models, and typically attracts a lot more money. If you are successful at equity crowdfunding, your days of bootstrapping your product launch will be over!
This Book Will Show You How.Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.
The author, Nathan Rose, comes from an investment banking background, advising companies on initial public offerings. Now, he brings the same practical experience to new business, small business, and startups.
In this step-by-step guide, you will ✅ The forces in fintech which have brought equity crowdfunding to where it is today
✅ A comparison with business funding through bootstrapping, family & friends, incubators, Silicon Valley venture capital, and Kickstarter.
✅ The biggest mistakes that can kill an offer before it has even begun
✅ How to build critical momentum - one company raised £1 million in 96 seconds!
✅ How to construct a marketing plan to get people literally counting down to your launch
✅ How to salvage an offer which is "stuck", and re-ignite the momentum
✅ What past campaigns wished they had known before they had started
✅ The incredible impact equity crowdfunding can have on your business and profile
The World's Most Comprehensive ResourceThe very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution.
Featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.
The only book necessary for startups, incubators, accelerators, co-working spaces, universities, education institutions, and business networks.
239 pages, Kindle Edition
Published October 31, 2016
97 people are currently reading
305 people want to read
About the author
Nathan Rose
12 books14 followersNathan Rose is a bestselling author of books about technology, creativity, and strategy.
Author of "Equity Crowdfunding", "Chess Opening Names" (Vol 1 + 2), "The Crypto Intro" and "Rewards Crowdfunding".
Currently working on "Citizens of the World" - an enquiry into stories and impact of the digital nomad movement.
SUBSCRIBE for updates, tools and free sample chapters.
✰ Website: www.nathanrose.me
✰ Amazon Author Page: www.amazon.com/author/nathanrose
✰ Goodreads Author Page: www.goodreads.com/author/show/7707546...
✰ LinkedIn Profile: www.linkedin.com/in/nathanhrose/
"To change something, build a new model that makes the existing model obsolete." - Buckminster Fuller
Author of "Equity Crowdfunding", "Chess Opening Names" (Vol 1 + 2), "The Crypto Intro" and "Rewards Crowdfunding".
Currently working on "Citizens of the World" - an enquiry into stories and impact of the digital nomad movement.
SUBSCRIBE for updates, tools and free sample chapters.
✰ Website: www.nathanrose.me
✰ Amazon Author Page: www.amazon.com/author/nathanrose
✰ Goodreads Author Page: www.goodreads.com/author/show/7707546...
✰ LinkedIn Profile: www.linkedin.com/in/nathanhrose/
"To change something, build a new model that makes the existing model obsolete." - Buckminster Fuller
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Community Reviews
Displaying 1 - 9 of 9 reviews
September 27, 2019
Learn More About This Novel Way to Raise Capital
Have you heard of the concept of equity crowdfunding? It's a relatively new way of raising capital for a small business. Think of it as the grown-up version of Kickstarter; instead of getting a company or person’s product, you get shares in the company. It is definitely a novel way for startups and entrepreneurs to not only fund their business but to market it. This book goes over the concept in great detail. It is very well organized, starting with defining what equity crowdfunding is and goes on to explore whether or not it is right for your business. Then he looks at the different equity crowdfunding platforms and options that you’ll have to choose from. Once you've decided that this is for you, the book gives you further insight into how to craft your offer and run it and even what to do after your campaign is over. If this is something you’ve thought about or sounds intriguing to you, this would be the perfect book to pick up to see if it would be right for you.
I received a free copy of this book, but that did not affect my review.
Read my other reviews at https://www.readingfanaticreviews.com
Have you heard of the concept of equity crowdfunding? It's a relatively new way of raising capital for a small business. Think of it as the grown-up version of Kickstarter; instead of getting a company or person’s product, you get shares in the company. It is definitely a novel way for startups and entrepreneurs to not only fund their business but to market it. This book goes over the concept in great detail. It is very well organized, starting with defining what equity crowdfunding is and goes on to explore whether or not it is right for your business. Then he looks at the different equity crowdfunding platforms and options that you’ll have to choose from. Once you've decided that this is for you, the book gives you further insight into how to craft your offer and run it and even what to do after your campaign is over. If this is something you’ve thought about or sounds intriguing to you, this would be the perfect book to pick up to see if it would be right for you.
I received a free copy of this book, but that did not affect my review.
Read my other reviews at https://www.readingfanaticreviews.com
November 5, 2018
Listened to the audiobook, and the information was incredible. There are no more excuses to have a high probability of funding for your company. I really appreciate all the details that went into writing this book, because now I am more aware of what to look for in a properly run platform for Angel investing.
April 1, 2019
One of very few books that takes you through a hands-on description of completing a crowdfunding capital raise. We need more quality books like this that discuss the topic at a ground level using specific case studies
October 26, 2018
Very informative and interesting. I suspect crowdfunding will become far more pervasive in startup to finance in the years to come.
November 20, 2018
Great content explains the basics concept of equity crowdfunding, you still need lot to search for if you are investor or a startup.
February 25, 2025
A good intro and practical advice for anyone interested in Equity Crowdfunding.
November 6, 2016
We have all see Kickstarter and similar product reward crowd funding platforms spout up. The next step is direct crowd investment in companies - crowdfunding for equity or debt.
The allure of fast equity raising without the high costs, delays and hassles of investment banking gatekeepers is powerful. But how to do it? What are the best platforms? What are the disastrous mistakes to avoid?
This book answers all that and more.
I like that it is written by a former investment banker who has become and expert advisor and speaker on crowdfunding. And that the author includes examples, case studies, and actual fund raiser quotes from around the world, not just one country.
Crowdfunding is an alternative to traditional IPO, angel investors, and VCs
Chapter topics include:
* Background - Understand the equity crowdfunding phenomenon
* Is it for your company?
* How to choose the best crowdfunding platform
* Craft your pitch
* Develop your marketing plan
* Execute on your plan during the days their offer is live
* What you must do next?
Downloadable resources and templates add extra value to the book.
If you are considering crowdfunding your start-up, are involved in the regulation of investments in your country, write about investing or are just curious to understand this next funding phenomenon then this book is recommended.
The allure of fast equity raising without the high costs, delays and hassles of investment banking gatekeepers is powerful. But how to do it? What are the best platforms? What are the disastrous mistakes to avoid?
This book answers all that and more.
I like that it is written by a former investment banker who has become and expert advisor and speaker on crowdfunding. And that the author includes examples, case studies, and actual fund raiser quotes from around the world, not just one country.
Crowdfunding is an alternative to traditional IPO, angel investors, and VCs
Chapter topics include:
* Background - Understand the equity crowdfunding phenomenon
* Is it for your company?
* How to choose the best crowdfunding platform
* Craft your pitch
* Develop your marketing plan
* Execute on your plan during the days their offer is live
* What you must do next?
Downloadable resources and templates add extra value to the book.
If you are considering crowdfunding your start-up, are involved in the regulation of investments in your country, write about investing or are just curious to understand this next funding phenomenon then this book is recommended.
November 6, 2016
As a brand development author and unconventional entrepreneur, I am deeply concerned with the advancements that change the way companies get off the ground and operate in the world. In the same way that Kickstarter and Indiegogo opened giant doors for bootrstrapped entrepreneurs to get the funding for their passion projects and innovations, equity crowdfunding stands to do the same for the next big ideas whose time has come. But you won't just find comprehensive social commentary on this unique phenomenon here. You'll understand what tools you can use right away, and the potential impact the trend will have for now and the foreseeable future on what you already do. I doubt there is a more qualified person on earth to write this book than Nathan Rose, and I hope his detailed insight will open entrepreneurs up to an amazing opportunity they did not know they had.
March 24, 2023
Sufficient as an introduction but not enough if you wanna grasp the whole thing.
Displaying 1 - 9 of 9 reviews