Developing Health Promotion Programs

by David J. Anspaugh, Mark B. Dignan, Susan L. Anspaugh

This authoritative volume establishes the groundwork necessary to combine the demands of needs and management in the development of health promotion programs. After a foundational basis is established, design concepts and goals of successful programs for corporate and community settings are introduced. The authors incorporate a diverse selection of approaches to effective modeling, including social ecological, change theories, health belief, and transtheoretical models. The process of developing and implementing techniques for conducting a needs assessment is described, as well as the utility of assessment instruments. The authors outline the considerations for devising a program plan and its administrative, marketing, and financial issues. A discussion of the various methods used to evaluate a program’s effectiveness follows. In each chapter these topics are illustrated in case studies with practical and realistic applications. Appendices include a list of related Web sites, guidelines for worksite health promotion directors, examples of PAR-Q and health histories, sample consent forms, a resource list of professional associations, organizations, and vendors, and an illustration of results from a health risk appraisal.

254 pages, Paperback

First published October 1, 1999