Constructing the Persuasive Portfolio: The Only Primer You'll Ever Need

by Margaret Fletcher

Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how
-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

260 pages, ebook

Published September 13, 2016

Reviews

[Clay · Rating 5 out of 5]

This book is incredibly thorough, and worth every bit of time it takes to read it. I read this book all the way through and referenced it frequently while making my own portfolio. I found it useful to keep a to do list inside the cover to keep track of all the different recommendations in the book. Reading this paid off for me as an Architecture student looking for a job, and I would recommend it to anyone in the Architecture profession who is looking to take their portfolio design seriously.

[meshi · Rating 4 out of 5]

“It is impossible to make a website look exactly the same across all of these variables and some design compromises will have to be made to achieve a high visual standard across the majority of browsers”

[J. Baranzelli · Rating 5 out of 5]

I better get into grad school