The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

The Essential Handbook

by Gail Z. Martin

In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

By using the powerful strategies in The Essential Social Media Marketing Handbook, you will:

Jump ahead of the competition
Expand your visibility and influence as a leader in your industry
Increase your expert credibility and create powerful new ways to collaborate
Build your brand into a powerhouse
Maximize your profit-making potential

Genres: Business

240 pages, Paperback

First published May 15, 2017

About the author

Gail Z. Martin discovered her passion for science fiction, fantasy and ghost stories in elementary school. The first story she wroteat age fivewas about a vampire. Her favorite TV show as a preschooler was Dark Shadows. At age 14, she decided to become a writer.

She enjoys attending science fiction/fantasy conventions, Renaissance fairs and living history sites. She is married and has three children, a Maltese and a golden retriever.

Gail Z. Martin is also Morgan Brice, which is her pen name for urban fantasy MM paranormal romance.

In addition to the online sites listed below, you can find me on
Facebook.com/Groups/MartinShadowAlliance
Facebook.com/Groups/WorldsOfMorganBrice
Twitter: @GailZMartin and @MorganBriceAuthor
YouTube: YouTube.com/c/GailZMartinAuthor
IG: @MorganBriceAuthorGail & Larry newsletter: http://eepurl.com/dd5XLj
Morgan Brice newsletter: http://eepurl.com/dy_8oL
BookBub for Morgan: https://www.bookbub.com/authors/morga...
Bookbub for Gail: https://www.bookbub.com/profile/gail-...
Amazon profile: https://www.amazon.com/Morgan-Brice/e...?
Amazon profile: https://www.amazon.com/Gail-Z-Martin/...
Pinterest (for Morgan and Gail) www.Pinterest.com/Gzmartin

Reviews

[Genia Albre · Rating 2 out of 5]

I honestly hoped this book will be helpful as I've never done social media marketing before. Instead, the book spends all the time talking about common sense things and talking about the history of the world, communication and social media tools. Although, it can be interesting sometimes, the name of the book suggested rather practical help.
I had this book on Audible, paying $15 for it and not being able to skim. I do not recommend doing this.

[Joan · Rating 5 out of 5]

Well organized, clear writing and lots of information.
Things I especially liked:
“The Last Word” summaries at the end of each chapter
“Next Step” lists for each section

And especially, she maintained a professional tone throughout, not hokey, chatty, exclamation point laden claptrap and no fake case studies.

[Anne Barwell · Rating 5 out of 5]

Very practical and down to earth, especially for someone new to the social media thing.

[JT · Rating 3 out of 5]

Was a pretty meh read

[Sandra · Rating 5 out of 5]

Full of excellent ideas for marketing your business! I have half of the book highlighted. A beginner book though.

[Trevor Sebastian · Rating 5 out of 5]

As someone who is not familiar with social media marketing, this was a great introduction into the topic! I took a lot of great information out of this.

[Devon · Rating 2 out of 5]

A few good nuggets but overall was not very helpful.

[DeanJean · Rating 4 out of 5]

A good introduction to the myriad of social media options that one has at their disposal. I like how they've been broken down into several sections, based on the type of media handled. So you get dedicated chapters on podcasting/radio, another on blogging, the three giants (Facebook, Twitter and YouTube), crowdfundings and forums. At the end of each chapter, there's also a summary section and interviews with influential people in the social marketing business. I also like how it's written in fairly simple language - even terms like gamification are explained in detail.

[Elysse · Rating 4 out of 5]

This book was a good overview of social media marketing and different platforms, but it felt more oriented to promoting your personal brand online instead of working for a business. The chapter at the end about history/genealogy seemed really out of place and unnecessary for this book.