De Blij a naturalized American, who was born in the Netherlands, is a Professor of Geography at Michigan State. He is the author of many articles and books including Why Geography Matters. For seven years he was the geography editor for ABC's Good Morning America.
The objective of The Power of Place is to partially refute Friedman's The Earth is Flat. De Blij's point is that all people are not favorably affected by globalization because they do not live in the right place or because of many other reasons outlined in the book. He divides humanity into three classes: locals, mobals and globals. Most people are locals, they rarely go far from their birth place. Mobals also do not stray far from their birth place but are fortunate enough to be able to partake in the economic advantages of globalization. Globals, as the name implies, travel far from their birth place and take full advantage of globalization. Globals are a very small minority.
De Blij's most useful and powerful observation is a map divided between the core and the periphery. The core consists of wealthy areas such as Australia, Singapore, Japan, Canada, the United States, Europe and Israel. The periphery consists of the rest of the world where most people live. Thus, the power of place; you have a much better chance of an economically satisfying life if you are lucky enough to be born in the core.
But, there are many other conditions that make it impossible to take advantage of globalization. If you know English as a first or second language you will be better off. If your religion does not restrict gaining knowledge you are better off. Your health affects your ability to participate in globalization. You may be so unhealthy, as are persons with severe malaria, AIDS and TB that you physically can not take part. If your periphery area is frequently at war you are out of luck. You are much more likely to share in the benefits of globalization if you live in a major city especially San Francisco, Los Angeles, Chicago, New York, Mexico City, London, Brussels, Amsterdam, Paris, Frankfort, Bangkok, Singapore, Hong Kong, Shanghai, Beijing, Tokyo or Seoul.
De Blij walks a fine line between revealing new and interesting ideas on the one hand and stating the obvious on the other. He does not always succeed. After all, we have known that the poor are always with us for more than 2,000 years. De Blij is strong on analysis and weak on recommended cures and reforms.