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Shut Up and Sell More Weddings & Events: Ask better questions, listen to the answers and grow your business
It all starts with a sale
Whether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy.
Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide.
Alan Berg, CSP
Whether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy.
Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide.
Alan Berg, CSP
198 pages, Kindle Edition
Published August 11, 2016
30 people are currently reading
43 people want to read
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Displaying 1 - 5 of 5 reviews
September 21, 2017
Outstanding - a MUST READ for every wedding professional. Alan drives home some hard truths about how we must change to meet the evolving needs of our clients. HIGHLY recommended reading.
January 27, 2018
Lots of good information
This book had lots of information. We do wedding decor and Photobooth services and so much of what Alan talks about applies to us. I applied his advice on conversations at time of inquiry and had 3 appointments made in the same week. What we think customers want and what they actually want are very different and Alan helps to clarify where our perception is wrong. Buy the book, the only thing you could lose is that sale you already are losing!
This book had lots of information. We do wedding decor and Photobooth services and so much of what Alan talks about applies to us. I applied his advice on conversations at time of inquiry and had 3 appointments made in the same week. What we think customers want and what they actually want are very different and Alan helps to clarify where our perception is wrong. Buy the book, the only thing you could lose is that sale you already are losing!
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October 8, 2021good read
September 10, 2023
This book packs A TON of info in a couple-hour read. Unfortunately, my position was made redundant before I had the opportunity to put any of it into practice.
July 24, 2024
I didn't really learn anything new, but definitely an interesting viewpoint on Sales, not very specified to weddings and events
Displaying 1 - 5 of 5 reviews